Network culture connects the world into a crisscross whole. As long as individuals enter the network, they enter the relatively closed environment of "man-machine-man", which makes people lose the opportunity to contact with others and society to a great extent.

Especially for college students, long-term addiction to online world and virtual space will weaken the emotional connection with relatives, neighbors and classmates, and will also produce a sense of distance from real life. They come out of the network and feel pessimistic and disappointed in the face of unsatisfactory social reality, which easily leads to unhealthy psychological problems such as emotional tension, loneliness and indifference. The development of the Internet has greatly changed the study and life style of college students, which has greatly changed their consumption concept and their perception and understanding of the emotional world. The diversification of information, multi-level understanding ability and grasp of judgment can all affect the formation of college students' correct outlook on life, world outlook and values.