I. Introduction
1, meaning management; Function description, role description, skill description, system theory description and contingency view of managers' work.
2. History of management thought: Taylor's scientific management, Fa Yueer's general management, Hawthorne's experiment and Mayo's crowd relationship theory, Barnard's organization theory and modern management school.
Second, the plan
1, decision-making: decision-making process; Rational, bounded rational and intuitive decision-making; Types of problems and decisions; Decision conditions.
2. Planning: target type; Plan type; Methods, steps and requirements for setting goals; Contingency factors in planning; Planning methods; Plan the current problems.
3. Strategic management: corporate strategy; BCG matrix; Competitive advantage; Porter's industrial power analysis model; Types of competitive strategies.
4. Planning technology: benchmark technology for environmental assessment; Scheduling technology for allocating resources; Project management and script planning
Third, organization
1, organizational structure design: the definition of organizational structure; Organizational design decision-making; Common organizational design.
2. Management communication: the role of communication; The type of communication; Interpersonal communication process; Communication problems in the organization.
3. Human resource management: the process of human resource management; Salary and welfare, performance management; The existing problems.
Fourth, leadership.
1, cognitive dissonance theory; Attribution theory; Judge the shortcuts that others often take; study
2. Conflict management; Team management.
3. Motivation: basic concepts and motivation principles; Views and comments of contemporary incentive theories (Maslow's hierarchy of needs theory, Herzberg's two-factor theory, expectation theory, fairness theory and reinforcement theory); Contemporary incentive problem
4. Leadership: the connotation of leadership, the theory of human nature hypothesis, the quality of leaders, and the views and evaluations of contingency leadership theory; New viewpoints and existing problems of leadership style
Verb (short for verb) control
1. The connotation, means, types and methods of control, and how to effectively implement control.
2. Value chain management
Organizational culture of intransitive verbs
1, the connotation of organizational culture, organizational culture problems faced by managers today.
2. Social responsibility and management ethics