Yibin News, News Express, News Square, Wine Capital Broadcasting, Wine Capital Forum, Fortune Yibin, Education Time and Space, Rule of Law Yibin, Fun Yibin and other self-run radio and television columns compete to shine brilliantly, and news propaganda ranks first among the city and state television stations in the province for many years. Elaborate large-scale TV documentaries, China Lizhuang (1940- 1946), Central Museum during the Anti-Japanese War, Jiang 'an, a Chinese opera major, and Zeng, a master of Wenbo, have shown profound historical and cultural values and rich human resources, and have been broadcast on CCTV and other media successively, which have been well received by experts, scholars and all walks of life.
Yibin Radio and TV Station has firmly established the concept of "focusing on publicity with the eyes of politicians and focusing on management with the ideas of entrepreneurs", and has made outstanding achievements in publicity and management innovation. In 2006, it was identified as the first batch of pilot units for cultural system reform and cultural industry development in the province by the provincial party committee and government. Yibin He Zhong Media Co., Ltd., which is controlled by Taiwan, has seven branches including advertising and real estate information. The benign development of the interaction between the media industry and the non-media industry in Taiwan Province has made Taiwan Province's operating income among the top cities and states in the province for many years.
Yibin Radio and TV Station has always attached great importance to the construction of talent team, made great efforts to build an "olive" talent team, established talent awareness and talent resource awareness, established a scientific talent incentive mechanism, and implemented talent systems such as "chief" and "post pacesetter" to fully mobilize the enthusiasm and creativity of talents and build a platform for employees to display their personal talents and realize their life values.
Three parallel rivers, the trend with the heart! According to Yibin's development orientation of building a strong economic city in the junction of Sichuan, Yunnan and Guizhou in the upper reaches of the Yangtze River, Yibin radio and television people are riding the wind and waves, and the open Yibin radio and television station welcomes you! The creative inspiration of the new logo comes from Yibin's city image positioning as an international ecological landscape garden city in the upper reaches of the Yangtze River. The overall structure of the new logo is circular, with the unique terrain pattern of Yibin, the first city of the Yangtze River, where the three rivers meet as the core identification element, and the freehand brushwork technique of China's traditional calligraphy, which outlines the magnificent momentum of the river's passionate running, blending and gathering, and shows the characteristics of Yibin's openness, passionate entrepreneurship and ecological harmony.
In the overall design of the new logo, the artistic treatment of "Three Rivers Meeting" is very distinct, which is not only the realistic geographical environment where Jinsha River, Minjiang River and Yangtze River meet in Yibin, but also cleverly hides the pinyin initials "Y" of "Yibin" in it. At the same time, through the dynamic extension of the river, it creates a high-spirited and free-spirited artistic conception, which embodies the profound connotation of the Yangtze River culture. The color design of the new logo is fresh and bright, the ecological green space alternating with shades and the blue and white rivers are harmonious and unified, and the overall design is fashionable and powerful, symbolizing Yibin's open state, galloping meaning and leaping development trend.