Theme planning scheme of school publicity activities 1 1. Description of general idea:
The overall framework of the promotional film is divided into five chapters, starting with the site of Zhejiang Sci-Tech University in modern times, introducing the overall publicity of the school. Each chapter of the promotional film will focus on the construction and development of the school in the past 1 10, and show the overall style of Zhejiang University of Technology with historical pen and ink. Each chapter not only fully embodies the scholarly atmosphere of teaching and educating people in the school, but also increases the sense of history in the development of the school. Rich dubbing, magnificent sound effects, festive background pictures and nostalgic tones are added to the feature film, and transitional flowers with ornamental and historical value are added to present the history, nostalgia, advancing with the times and vigorous development of the propaganda film of "One Hundred and Ten Years of Zhejiang Science and Technology" to the audience.
Second, the production method:
Post-editing video materials such as videos and pictures and related school development materials, combined with supporting music materials and dubbing effects, organically combine the education, scientific research and teacher training of Zhejiang Sci-Tech University, as well as its school development and humanistic spirit in 1 10; Through the shooting of school infrastructure and campus environment and the interpretation of campus life, the spirit of Zhejiang Sci-Tech University and the positive attitude of teachers and students towards life are reflected.
Third, the specific framework implementation:
(1) Chapter 1: Doing one's duty to win gold by sound-The historical chapter highlights the development and growth of Zhejiang Sci-Tech University 1 10 from the perspective of "the 0/0 anniversary celebration". This chapter begins with the achievement of 1 10 anniversary, from which a movement to describe the development history of Zhejiang Sci-Tech University was launched. The process from the establishment of 1897 to the present development has evolved. The conscientious work style, profound cultural heritage and educational historical value of several generations of Zhejiang University of Technology have won the historical affirmation of Zhejiang University from the society and parents. This chapter is manifested in the following aspects:
1. Social change: an overview of the historical environment of social change and school change.
2. Retrospect and prospect: 1 10 The development and changes of the school in various periods and the process of running the school will be shown through audio and video in the form of old films and flashbacks. (The old film is a form of historical review of No.1 Middle School, with vivid and touching pictures and touching melody sound effects, which simultaneously deal with the changes in different periods since the establishment of No.1 Middle School 1897)
(II) Chapter II: Perseverance, Sailing and Sailing-An overview of presenting the general situation and characteristics of the school to the audience from a global perspective. The overview chapter is a summary of the school introduction of the whole feature film, giving an overall description of Zhejiang University of Technology, which consists of the following parts: 1, Creation: showing the general situation of Zhejiang University of Technology (generally summarizing the school motto and teaching style).
(3) Chapter III: Vigorous Development-Development Chapter This chapter and Chapter II complement each other, closely combine the overview with development, and express them alternately from the aspects of school-running concept, school-running characteristics, school-running concept, management system and campus culture. The development chapter is the focus of the promotional film. Therefore, more pen and ink will be used to conceive and externalize. This chapter includes the following aspects:
1, Teacher: The interaction between the teaching discussion of school teachers and the scene of teaching and educating people.
2. Education and teaching: the teaching results of various teaching laboratories.
3. Management system: refers to the working system of school management, such as organizational structure and management mechanism.
4. Campus culture: 1 10 All kinds of activities in the development of the college, whether students' activities or teachers' and students' entertainment activities, are displayed one by one to show the lively educational atmosphere of the college. 5. Construction of style of study: it shows the learning atmosphere, learning atmosphere, students' examinations, employment rate, etc.
(IV) Chapter IV: Pioneering and Innovating, Strive for Strength-Taking off This chapter will focus on the remarkable achievements made by the school in various periods and since 1990, which also paves the way for the last chapter. At the same time, it is also summarized as a milestone in the development of the school in this chapter, which can be divided into the following sections:
1, Sunshine Fruit: Show the collective honor awards won by the school, outstanding contributions or major awards of faculty, alumni and students one by one (the overall performance of this section is fast-paced, both festive and inspirational).
2, peaches and plums are flying all over the sky: This passage mainly shows that the old teacher has trained a group of students. After they left the campus and entered the society, they made contributions to the society, and also expressed the meaning that the teacher is full of peaches and plums.
(V) Chapter V: Make great efforts and have a long way to go-the chapter on outlook is mainly about the future development of the school and set a goal for the future development. On the one hand, it reflects the concern of leaders and the hope of people from all walks of life, parents, faculty and students for the future development of the college. On the other hand, it also shows how the school will continue to improve the level of education and teaching. It will sublimate the image of the school on the basis of the original expression of the school motto and goal, and will also enhance the central theme of the promotional film for the anniversary of Zhejiang University of Technology 1 10, make great efforts and shoulder a long way to go, and will extend a broader road of educational development ahead!
note:
Each chapter needs a transition as a link between chapters, and the transition duration is about 5 seconds. The design is as follows: the whole screen design is in the color of Phnom Penh with a red background, supplemented by the faint assistance of a leaf-shaped ribbon, and the silk edge of the ribbon is decorated with a matching solid color system. The title is Phnom Penh, and there is a delicate gladiolus in the lower left corner. The whole flower presents a clean and tidy picture effect, and at the same time expresses blessings to teachers and schools.
Theme planning scheme of school publicity activities II. Activity background:
At present, there are few students in our school, many parents with autism don't know about our school, and there is no rehabilitation training for autistic children, so many autistic children can't get effective treatment. Through on-site publicity of our school-running characteristics and teaching achievements, we will expand our school's popularity and recognition, and let more autistic children study in our school.
Second, the purpose of the activity:
1, give back to old classmates.
2. Recruit new students. Through this activity, more people will know and understand Starlight, pay more attention to autistic children, make parents full of hope for the recovery of sick children, trust Starlight and recruit more students.
3. Expand the popularity and trust of our school.
Three. Location:
Monument square
Fourth, the activity time:
9: 00 a.m.-11:00 a.m. on May1.
Verb (short for verb) Target audience:
Children and parents with autism
Theme of intransitive verb activity:
Light up the future and grow healthily —— A report on the achievements of starlight teaching
Seven. Activities:
Preparation stage:
1, set up a preparatory group;
2. Find out the number of students enrolled, the number of school leavers and the rehabilitation ratio in our school, that is, the special individual situation;
3. Call the parents of the old students to make an appointment;
4. Communicate with the old students and their parents to fully understand the health status of the old students;
5. Yes, I have been in primary school. Students and teachers whose children are in junior high school make simple inquiries (don't mention previous autism to teachers and students);
6. Invite rehabilitation students or parents to participate in this activity;
7. Collect students' paintings, life photos and other works that reflect students' recent situation;
8. Promote this activity on websites, post bars, newspapers, television and other media;
9. Make charitable donations to raise funds for this activity.
(2) Implementation stage:
1. Gather students' compositions, paintings, life photos, students or photos on the exhibition board for the reading of the activity objects;
2. Invite school leaders, parents and students;
3. School leaders, parents and students speak;
4. The class teacher shows the teaching results and lists the successful cases of students' rehabilitation, students' school life and curriculum arrangement;
5. Parents list the differences between students after entering school and before entering school, and the current situation of students;
6, announced the students' feelings of admission and future life attitude, learning attitude, outlook on life, values, etc.
7. The person in charge of enrollment issues enrollment publicity, etc.
Eight, the cost budget:
1, media publicity expenses: xxx
2. Material cost: xxx
3. Personnel cost: xxx
4. Maneuvering cost: xxx
Nine. Executor and person in charge
xxx
Theme planning scheme of school publicity activities. Program tone
1, actor performance+plot presentation+image expression (freehand brushwork)
2. Picture narration+music+subtitles
Second, the program positioning
Highlight the characteristics of the school, meet the demands of candidates (parents), appeal to the psychology of the audience, and reflect visual aesthetics.
Mainly reflects the cultural needs of school characteristics;
1 and 1902 were established in Teachers College of Shi Jing University.
2, with the same roots as Beijing Normal University.
3. Co-construction by provinces and departments
4. Spirit of Normal University
Third, the length of the program.
5 minutes
Fourth, audio-visual technology (elements)
1, narrative element
Old man, a pair of beautiful young men and women.
2. Image elements
School emblem, muduo, candles
Verb (abbreviation of verb) shooting and making
1, filmed by the director
2. Real reproduction and scene reproduction
3. Field record
4, the picture color
5, stunt synthesis and packaging
Sixth, the narrative structure.
Story type (reflecting youth, emotion, harmony and humanity)+infiltration of symbolic elements (school emblem, muduo, candles, strengthening elements of Northwest Normal University)
Seven, the way of expression (director's idea, director's technique)
1, expressive montage (explicit)+narrative montage (implicit)+special effects+music
2. Taking "feelings of Normal University" as the main narrative line, Mu Duo, school emblem and candle as the intentional elements to carry the narrative plot, three narrative sub-lines are constructed, which mainly express visual aesthetics and appeal psychology through expressive montage (contrast, metaphor and psychology), thus realizing macro-implicit narrative.
3. Picture composition
(1) Geographical location and transportation (young men): railway station, airport, downtown Lanzhou, Yellow River, Zhongshan Bridge, sheepskin raft, sculpture of mother of the Yellow River, Lanzhou beef noodles, covered bowl of tea, etc.
(2) History and culture (old people): school gate, school history museum, museum, office building, science building, library, walnut tree, March 29th Monument, Observatory, water tower, cultural relic showroom, Xuesi Garden, school motto monument, scientific research achievement materials and other landmark shots with historical and cultural characteristics.
(3) Campus scenery (young women): The representative buildings, flowers and trees (peony, lilac and winter jasmine) of the school show the beauty of the campus environment.
(4) Humanistic customs (a pair of beautiful young men and women): campus cultural activities (including ethnic students and international students) with the characteristics of normal universities, student associations, mock trials, blackboard writing competitions, psychological counseling, and the blessings of alumni at home and abroad on the anniversary of1/kloc-0. Show the vitality, vigor and spirit of the century-old school.
(5) Ceremony scene: Young women embrace the sun (special effect)
Caption: Welcome to Northwest Normal University!
Theme planning scheme of school publicity activities. Task description:
Make a special propaganda film for the school, which is about 40 minutes long, "Read the beautiful literature through the ages and be a young gentleman".
The purpose is to publicize and introduce the school's characteristic subject: Chinese classics, and to shape the school's unique value.
Continue the late value of the training school through the classics of Chinese studies, and set up special courses such as English and mathematics accordingly. From point to surface.
Basic idea:
1, theme: "Read the masterpieces of the ages and be a young gentleman".
2. Scenes and forms of expression: Scenes are placed in various classrooms of the school, which are divided into small class reading, collective reading, sitcom performance and speech (feelings after learning Disciple Rules) according to the size and function of the classrooms. All students' learning process can be photographed one by one according to the camera, so that every student has the opportunity to be photographed. )
3. Let the children talk about the experience of this learning method (live video)
4. Let teachers in public schools evaluate this teaching method (live video)
5. Let parents evaluate this teaching method (live video)
6. Let education experts evaluate this teaching method (live video).
7. Let media reporters evaluate this teaching method (live video broadcast) (and make comments in newspapers, and contact TV stations for live interviews if possible).
8. In view of the fact that this promotional film is a short and pithy promotional film of the school image, rather than an advertising film, our main goal is to show the charm of Disciple Rules and its influence on children, and the rest is just an appropriate presentation, with no emphasis on introduction. Others, such as teaching product introduction and corporate culture feature films, can be produced separately. But it can subtly penetrate into the teaching environment of our school and our students.
Basic architecture:
● Clear plot ideas:
In the arrangement of the picture, it is told in the form of interview (similar to Li Bo's "Shenzhen Dream" mode): reading-evaluation-principal's speech (see annex)-school advertisement. Cleverly show the school environment and teaching situation in the film.
Theme planning scheme of school publicity activities 5 I. Guiding ideology
20xx "12.4" is the second national constitution day and the 5th national legal publicity day. In order to give full play to the role of legal publicity and education in service development, maintaining stability, promoting the administration of education and schools according to law, and promoting the observance of the law by the whole people, according to the spirit of documentNo. [20xx]116 of the provincial education foundation, combined with the actual work of school education, the relevant matters for launching the "12.4" national legal publicity day series are arranged as follows:
Second, the theme of the event
Carry forward the spirit of the Constitution and build a China ruled by law.
Third, the timing.
20xx65438+February 1 to 65438+February 10.
Fourth, focus on publicity.
Strengthen the study and publicity of the Constitution in the whole school. In combination with educational practice, we should publicize the basic rights and obligations of citizens, so that teachers and students can fully and profoundly understand the basic principles and spirit of the Constitution, enhance their awareness of the Constitution, citizenship and democracy and the legal system, and consciously safeguard the dignity of the Constitution.
Five, the establishment of the school legal education work leading group
The school has set up a legal education leading group with the principal as the leader, the leaders in charge as the deputy leader, and the moral education department, the brigade department and the class teacher as members. Formulate the work plan of legal publicity and education, and organize and supervise the development of legal publicity and education in schools.
VI. Publicity tasks and division of responsibilities
1. Use the speaking time under the national flag on Monday (65438+February 1) as the official launch of 12.4 Legal Publicity Day.
2. Vigorously carry out legal learning activities. From Monday to Friday, the class uses the morning meeting time to carry out legal learning activities and learn some basic knowledge such as compulsory education law, law on the protection of minors, law on the prevention of juvenile delinquency, and constitution.
3. Take the school as the unit, hold a legal safety knowledge contest (or invite the vice president of legal system to give a lecture on legal system) to further popularize legal knowledge and improve the legal awareness of young people.
4.65438 Class meeting on February 2. 1-6 grade held a class meeting with the theme of "carrying forward the spirit of the Constitution and building a China ruled by law", with the aim of vigorously promoting legal knowledge among students, establishing the legal awareness of students in our school and forming the behavior habit of learning and abiding by the law. (The Moral Education Office takes photos in class)
5, the school brigade department make full use of campus radio, window, blackboard to do a good job in the legal publicity day on February 4, 65438, and each class has a good blackboard newspaper to "carry forward the spirit of the Constitution and build a China ruled by law". (Can be combined with good books)
Before 6.65438+February 10, the moral education department and all classes should file the materials and photos of "12.4" National Legal Publicity Day and report them to the Education Department.
Seven. job requirement
(1) Strengthen leadership and make unified arrangements. Fully understand the important role of legal publicity day in school law popularization and legal system construction. It is necessary to actively organize and lead, carefully plan and implement, and ensure the implementation of various propaganda tasks.
(2) Stick to the theme and highlight the key points. Focusing on the theme of "carrying forward the spirit of the Constitution and building a China ruled by law", combining with the reality of our school, we should highlight key points and enhance the effectiveness of legal publicity.
(three) extensive publicity, the formation of momentum. Make full use of various publicity methods, give play to blackboard newspapers, campus websites and other forms, carry out extensive publicity and education activities, and form a strong legal publicity atmosphere.