1. Corporate Mission: Make every effort to make China's baby products famous in the world.

Second, corporate vision: an international brand and a century-old enterprise.

Third, the business purpose of the enterprise: take responsibility and benefit the baby.

Fourth, the spirit of enterprise: carrying things with morality and serving the country with industry.

5. Corporate style: quick response and immediate action; Serve subordinates and obey superiors.

Six, the enterprise core values:

1, team: United learning is energetic and efficient.

2. Gratitude: fraternity, kindness, tolerance and filial piety.

3. Customers: meet customer needs and exceed customer expectations.

4. Responsibility: Be responsible for yourself, the enterprise and the society.

Seven, the core concept of the enterprise:

1, entrepreneurial philosophy: go all out regardless of difficulties.

2, business philosophy, integrity and innovation.

3. Brand concept: to build a world-famous brand and be the first choice for baby products in China.

4.R&D concept: safety, environmental protection and humanization.

5. Quality concept: newer, faster and zero defect.

6. Sales concept: serve infants and young children all over the world, and let "strong children accept" to accompany each child to grow up safely and happily.

7. Service concept: take true love as the link and demand as the center.

8. Management concept: standardization, systematization, self-discipline and humanization.

9. Concept of employing people: the quantity is suitable for moderate growth and common growth.