Chen, 38.
As the chairman of CB advertising company, Chen's office is only a dozen square meters. Apart from the gentle Buddhist music Amitabha, two things stand out in the room: one is the classic stills of her playing Lin Daiyu in the TV series A Dream of Red Mansions standing opposite the door, and the other is the Buddhist temple set up by the wall opposite the desk. There is a portrait of an old monk in a monk's robe on the table of the Buddhist temple. Monks are kind-hearted and energetic.
"He is my master, Master Kong Jing." Chen said to:
"I summed up my first half of my life. I really didn't encounter many difficulties and setbacks. My questions are all a kind of judgment, a kind of negation, a kind of reflection, and a kind of fresh start. " Chen said in an exclusive interview with Time Weekly.
Although he has been in business for more than ten years, Chen is still a little shy when meeting strangers, but he has a strong sense of self. "I am the same as Lin Daiyu-too self-centered, others don't welcome me, and reporters have no good impression on me. If I am unhappy, I will ignore you, or I don't care about the feelings of others. "
Chen in life is quite low-key, rarely interviewed, and even less willing to talk about private life. However, she told Time Weekly that now she lives in a big house with her parents and sister. "Yuji, who plays Miaoyu, has been living in our house." Besides, her husband runs CB with her. "He is healthy, sunny and handsome."
A famous actor who has only acted in two plays.
Chen has only acted in two plays, namely A Dream of Red Mansions and Family Spring and Autumn. But in those days, she was more famous than many actors who had played all her life, because she played Lin Daiyu.
"When filming A Dream of Red Mansions, I have seen the original twice. When I wrote a letter of recommendation to Director Wang, I also attached a poem praising catkin published at the age of 14. "
Chen said that her personality at that time was really like Lin Daiyu. She is thin, likes reading and is addicted to ballet.
Chen 18 years old.
From 65438 to 0985, the cast of A Dream of Red Mansions began to choose actors. Chen of 18 found the director with a photo of himself and a poem copied on the back, and volunteered to play Lin Daiyu.
"At first, the director doubted whether I could play well. Ask me: Can I play another role? I said,' I'm Lin Daiyu. If I play another role, the audience will think that Lin Daiyu is playing the role of another girl. "The director thought that the actor who played Lin Daiyu should be a poet, so I finally got the role."
After receiving the audition notice, she didn't tell her colleagues and the leaders of Anshan Troupe, but asked for three days' sick leave and secretly ran to Beijing. She spent three years in a Dream of Red Mansions. Without any performance experience, she made Lin Daiyu miserable.
A Dream of Red Mansions later became the most popular TV series in China's TV history, which was replayed more than 700 times.
She became famous overnight with a dozen previously unknown boys and girls in that play. She was only 2 1 year old at that time. "I think I played Lin Daiyu not because I was beautiful or good at acting, but because my personality and temperament were very similar to her."
After the hit of A Dream of Red Mansions, Chen became a household name with the help of Lin Daiyu. This won her the role of Cousin Mei, the heroine of the TV series Family Spring and Autumn. But no matter how hard Cousin Mei tried, what she showed the audience was just a copy of "Lin Daiyu".
"I have made such two plays. First, I feel that I am not as talented as others in performance; Second, because the starting point is too high, I have never encountered a suitable drama since. As it turns out, this is my luck. If I want to play, I should play the best role, right? "
All glitz is loneliness. Since then, Chen has drifted to Beijing alone-there were no so-called "drifters" more than a decade ago, and she became one of the earliest drifters in Beijing. There are no rental agents, no bars and discos, and I don't know what to do next. Because she moved many times, she almost got house phobia-she was afraid of dragging her luggage to the streets.
"I was blindly moved by the popularity of going abroad in the late 1980s. I want to go to the United States and was refused a visa. " In order to go abroad, she hired a nanny and shut herself up at home to study English hard. Her withdrawn personality actually scared the nanny away. At the suggestion of a friend, she first went to Germany and wanted to transfer to the United States. However, she came back after three months in Germany.
After returning home, Chen was still not sure what he should do until 199 1, the business was switched by mistake.
Advertisers who don't understand advertising
Advertiser Chen.
"If an advertiser wanted to talk to you about advertising agency, what would you say?"
"Talk to me?" Chen looked surprised. "I don't know. No customers come to talk to me directly. We have supervisors in all departments, who are more professional than me. What I need to do is to adhere to the purpose of honest management and provide a broad stage for people with lofty ideals. "
Chen, who doesn't talk about advertising with customers, founded his own company, CB Advertising Company, on 1996 and served as the chairman. She was 29 years old that year.
Chen said that it was only an accident to enter the advertising industry. To put it bluntly, it was to survive. 199 1 year "A friend told me that Great Wall Advertising Company can set up a team to go it alone when recruiting and signing up for operation, and they think I should try. I didn't expect the company to agree to set up a production headquarters and be responsible for my own profits and losses, so I signed it boldly. "
Chen's venture capital is earned by buying stocks. At that time, China's stock market had just started. She followed others to buy original shares with 20 thousand yuan or 30 thousand yuan accumulated from the performance. Unexpectedly, the stock has multiplied several times, and she has become a "person who gets rich first".
Chen Yijia, a startup company with the title of "Manager of Production Headquarters of Great Wall International Advertising Company", has almost nothing except a few college students. She rented a room in a hotel as an office, and her business was struggling. The rent and staff salaries almost crushed her.
A month later, her first client appeared. It was a famous pharmaceutical factory, and the customer said to her, "I know Lin Daiyu won't lie to me."
Another pharmaceutical factory also made her remember. It is a pharmaceutical factory in Hubei, which almost closed down at that time, and signed an agency contract with her of more than 654.38+0.5 million. Through her publicity, the pharmaceutical factory not only came back to life, but also merged a small factory.
"Lin Daiyu's fame is not helpful to business. Rational people will never cooperate with you because you are' Lin Daiyu'. " Chen Dui said: Even so, "Lin Daiyu" invisibly brought some valuable opportunities to Chen. At that time, there were only a few hundred advertising companies in China, all of which were very small. Customers don't know who to believe in advertisements, and they all come for names, which is a thriving scene.
"From 199 1 to 1993, we all developed smoothly and stably. I went in at a good time, and the customers were full. It would be unthinkable if we put it now. The industry is mature and the competition is becoming increasingly fierce. How can people who don't know how to do it have a chance? "
"If there is any difficulty, it is in 1994. At that time, China's economy was relatively depressed, and our business was a bit deserted. I changed from an actor's role to being in charge of a small business, and I don't know much about maintaining customers. By 1994, we lost some customers, entered a low ebb and were in a state of maintaining operations. This is entirely caused by my own carelessness. "
"Now everyone knows that in addition to professional services to customers, we must also become like-minded friends and partners with customers. I have many insights and lessons. 1995, I met a group of customers, especially Wuliangye, and have cooperated with us for 1 1 year. "
Nine years later, CB has developed into a brand enterprise integrating advertising, culture and commerce.
Now, Chen has invested 6.5438+0.2 million yuan to prepare a 28-episode TV series with China Television Media, hoping to make a difference in the cultural field. This TV series, tentatively named "Red Tailor", describes the development history of Shanghai's suit industry from the early 20th century to the 1930s, as well as the love and hate in the stormy.
Live a quiet life.
Chen, who made his fortune as an advertising agent for liquor brands, likes to be a vegetarian and never drinks. Influenced by her, several employees of CB also developed the habit of being vegetarian.
After giving up movies and entering the business world, Chen Yidu focused on making money and trying to make his parents and family live a better life. She created a more comfortable home for them and gave them beautiful gifts.
"Later, I found that the growth of material desires did not bring real happiness to me and my family. I'm getting busier and more agitated, and I have little time to get along with my parents. Until one day, I suddenly found out that my parents didn't know when they started to get old and weak, as if they could leave me at any time. What did I give them? What can they get from all this? This heartache calmed me down from the noise. I began to think: If my parents died, where would they go and would we meet again? "
1999, she overheard the tape of Master Kong Jing explaining the Infinite Life Sutra in her friend's car. "Suddenly my heart lit up, and the world seemed to confirm my infinite yearning for a clean and caring world since I was a child. I have no doubt about everything described in the Buddhist scriptures, just like someone suddenly presents you with a blueprint that has been painted in your heart for many years. "
Two months later, when she heard that Master Kong Jing was going to give a lecture in Singapore, she immediately applied for a visa and flew over. "Looking at the kind and bright face of the old mage, I think I have known Buddhism for a long time. I asked the old mage,' Can I be your disciple? In my heart, you are already my master. "The next day, my master taught me and my sister to convert. Since then, I have embarked on the road of learning Buddhism. "
Now, every morning, Chen begins his day by reciting the Infinite Life Sutra, and before going to bed, he will recite the Tripitaka Sutra, so as to review and repent his mistakes that day, repent for all the living beings who are committing crimes and suffering, and pray that they can break away from evil and repair good with themselves.
"I am very busy at work during the day. During lunch break, I will sit still for 30 minutes to recover my strength, and the effect is very good. Failure and success become unimportant. What matters is what you have learned from it, whether your wisdom has increased, whether your soul has grown taller and whether your morality has improved. Learning occupies a large part in my life. In the future, I hope to do more public welfare undertakings about wisdom, morality and education. "
"My goal in life is: before I die, I can really think about my life, realize it, make up for all my previous mistakes in my lifetime, and then do something good."
Chen's "mistakes" refer to intentional or unintentional mistakes in behavior, language and thought.
It seems that Chen is much younger than her actual age, but she said that her psychological age is "100 years old".
"I hope that life will pass as soon as possible, like running water, and then I will enter a particularly calm state, reading and writing, and getting close to nature. I hope to live the life of the old man now and also hope to live the life of my parents. "