Online education, or distance education and online learning, refers to a way of life, work and learning that spans time and space, relying on information technologies such as cloud computing, big data mining and multimedia, and taking the Internet as the carrier. Compared with traditional education, online education has fundamentally changed the way of knowledge acquisition. Teaching and learning are not limited by time, space and place, and the channels of knowledge acquisition are flexible and diverse, providing users with richer learning content and meeting people's different learning needs.
As more and more users accept this new learning method, online education will become the inevitable trend of the development of education industry in the Internet age. At present, the Internet education market in China is mainly divided into the following sub-sectors: preschool education, K 12 education, higher education, education for studying abroad, vocational education, language education, interest education and comprehensive platform.
Comparative Analysis of Traditional Education and Network Education
Source: Open information, compiled by Prospective Industry Research Institute.
It is predicted that the online education market in China will exceed 360 billion in 20 19.
Online education is not limited to students in the compulsory education stage, and users of vocational education, interest cultivation and early education are not small. Therefore, the online education market is expanding. According to the statistical data of China Online Education Industry Market Foresight and Investment Strategic Planning Analysis Report released by Foresight Industry Research Institute, the online education market in China has reached 85.3 billion yuan in 20 14. In 20 15, the online education market in China broke through 1000 billion yuan for the first time. By 20 17, the online education market in China has grown to 2 194 billion yuan. By the end of 20 18, the online education market in China had grown by more than 300 billion yuan. It is predicted that the online education market in China will exceed 360 billion yuan in 20 19, reaching 367 billion yuan.
2065 438+04-2065 438+09 China Online Education Market Statistics and Forecast
Data source: compiled by Prospective Industry Research Institute.
It is predicted that the number of online education users in China will exceed 200 million in 20 19.
In recent years, with the joint promotion of technology, market and policy, the online education market in China has become more and more active. In 20 15 years, the number of online education users in China has reached 1. 1 100 million. And it shows an increasing trend year by year. By 20 17, the number of online education users in China will exceed1500,000. By the end of 20 18, the number of online education users in China had reached 654.38+79 million. It is predicted that the number of online education users in China will exceed 200 million in 20 19.
Reach 2130,000 people.
2065 438+05-2065 438+09 Statistics and Prediction of Online Education Users in China.
Data source: compiled by Prospective Industry Research Institute.
Education informatization and comprehensive service
Online education can be divided into two major areas: "education informatization" and "internet education" according to the direct service object or its business model. Among them, the "educational informatization" mode (also known as "ToB mode") mainly serves schools and education and training enterprises directly, and its products are information construction, content resources, management and marketing services of schools. At present, the cooperative operation mode under this mode is mature and has strong profitability.
1. School customers play an important role in the industry.
Education plays an important role in China's national system. The highly integrated organization of the education system has established a huge education system in China. Therefore, the school is the core scene of online education, and its market has become an important entry point for business development. It is a business model that can touch the foundation of China's education system, which is more stable and profitable. By the end of 20 17, there were nearly 51400 schools at all levels in China, with a total of 269 million students.
As of 20 17, the number of schools and students in all stages of the country was counted.
Data source: compiled by Prospective Industry Research Institute.
2. Education informatization is an important field supported by national policies and funds.
Since the concept of "three links and two platforms" was put forward in 20 12, policies have frequently supported the development of educational informatization and Internet education, and the Ministry of Education has also written educational informatization into the 13th Five-Year Plan. The Ten-year Development Plan of Education Informatization puts forward that the government's expenditure on education informatization should not be less than 8% of education funds, but in recent years, the investment in education informatization has exceeded this ratio, reaching about 10%. 20 15 financial investment in education informatization has reached 250 billion yuan, which is more than four times higher than 20 10.
3. the 3.ToB model can also lay the foundation for the c-end market.
Education is related to the future and development of individuals. Online education users attach great importance to product quality, and consumption decisions are cautious and rational. Therefore, the ToC model faces the problems of long user training period and difficult acquisition. Compared with directly cutting into the personal consumption market, it is more mature to take the institutional side as the starting point, opening up space for future personal business expansion. On the one hand, schools and teachers enjoy high authority and trust among students and parents. With the help of institutional channels, it can reduce the difficulty of obtaining, reach more customers and win space for the personal market. On the other hand, by cutting into the core links of the school, we can get the core data of users, better understand the needs of users, and lay the foundation for the products of ToC mode.
Analysis on the Unfavorable Factors of the Development of Online Education Industry in China
1, lack of compound talents. The online education industry needs compound talents, who should be familiar with the professional knowledge in computer technology, network technology, software engineering, pedagogy and other fields, as well as the domestic education market and the behavior habits of education consumers. Because the online education industry in China started late, many enterprises are mainly engaged in information technology or Internet-related business, and they are not familiar with the education industry itself. Therefore, such compound talents are scarce in the market at present, which has a certain adverse impact on the development of the industry.
2. Intellectual property protection needs to be improved.
Educational informatization is a typical integration of knowledge-intensive products and services, in which the research and development of software requires a large number of senior professionals and a large amount of capital investment, with high added value of services, but simple replication. Although China has made great progress in intellectual property protection in recent years, the intellectual property protection of software integration services in China needs to be strengthened.
Four favorable factors for promoting development
1. Industrial policies fully support the development of online education industry. 2065438+September 2002, the national video conference on educational informatization proposed to vigorously promote the construction of "three links and two platforms". "Three links" refers to "broadband network school-to-school communication, high-quality resources class communication and online learning space for everyone", and "two platforms" refers to "building educational resources announcement service platform and education management public service platform".
2065438+In July 2005, the State Council issued "the State Council's Guiding Opinions on Actively Promoting" internet plus Action ",proposing" to encourage Internet enterprises and social educational institutions to develop digital educational resources and provide online education services according to market demand. Encourage schools to make use of digital educational resources and educational service platforms, gradually explore new modes of online education, and promote educational equity. Encourage schools to cooperate with internet companies to connect online and offline educational resources and explore new educational models. "
Since 20 16, the Ministry of Education has promulgated the 13th Five-Year Plan for Education Informatization and the Key Points of Education Informatization in 20 16, and made promoting education informatization one of the priorities of the Ministry of Education in 20 16, and actively promoted the integration of information technology and education and teaching.
2. The investment in online education is increasing.
Education is an area that the government and people of China attach great importance to. In recent years, China's fiscal expenditure on education has increased from 8280 1 billion yuan in 2007 to 342040 billion yuan in 20 17, and its proportion in GDP has also been increasing, from 3.22% in 2007 to 4.6538+07.
With the promotion of industrial policies, the investment in education informatization is expected to increase further in the future. In 20 12, the Ten-year Development Plan of Education Informatization (20 1 1-2020) issued by the Ministry of Education proposed that governments at all levels should allocate funds for education informatization at a rate of not less than 8% to ensure a sustained and stable government financial investment in education informatization, which further provided favorable support for the growth of education informatization industry. In 20 15, the national financial education informatization investment scale was nearly 250 billion yuan.
3. The upgrading of Internet technology has promoted the development of online education industry.
With the rapid development of technologies such as mobile Internet and cloud computing, as well as a large amount of capital investment in recent years, the number of netizens and mobile Internet users in China continues to grow. In 20 17 years, the number of online education users was1550,000, and the number of mobile online education users was1200,000. Internet technology is the technical support for the development of online education, and its scale growth and user penetration will continue to promote the promotion and popularization of online education. In the future, the scale of Internet education users will continue to grow at a high speed of about 5%, while the online education market will develop at a growth rate of more than 20%.
4. The social acceptance of online education mode is constantly improving.
From the social point of view, the acceptance of online education mode is increasing. On the one hand, the popularity of online payment is increasing. In 20 16, AliPay's real-name users have reached 450 million, and the online payment habit has developed more maturely. On the other hand, the attention of education has obviously increased, and paying attention to education through the Internet has also become a major way. With the continuous improvement of social evaluation education and the development of Internet, it is an inevitable trend for families to pay more attention to online education.