First: everyone can be self-media, but not everyone can be self-media. This is not a tongue twister, but a fact. You can register as long as you have an ID card, but not many people can really make big money through it. Everything conforms to the 28 th Law, and the media is no exception. And in my opinion, the elimination rate from the media is higher, because its threshold is low, anyone can do it, just the difference between doing well and doing badly.

Second: Especially this year, more and more people poured into the creation from the media. However, the traffic from various media platforms is not unlimited. The more people, the less traffic, the less traffic and the less income. Therefore, the self-media people who originally earned more than 10,000 yuan a month have shrunk several times this year. At present, the self-media platform is in a period of great adjustment and screening. The big V's made in the early days have already matured, and others are competing for these flows.

Therefore, it will be more difficult to do after entering the business this year. But difficulty doesn't mean that it can't be done well. First of all, you have to figure out your account positioning, which field of content you want to do, which groups you want to show, what value you can bring to the audience, whether you can export content for a long time and so on. These need to be considered clearly.

You might as well learn from me. I have worked in the new media industry for five years, and I am also doing self-media.