Albert bandura is one of the main representatives of new behaviorism and the founder of social learning theory. His social learning theory is gradually formed in the historical relationship of inheriting and criticizing traditional behaviorism, and it is unique in the contemporary era when cognitive psychology and humanistic psychology almost share the psychological world, affecting experimental psychology, social psychology, clinical psychotherapy and social life fields such as education, management and mass communication.
academic ideas
Bandura's social learning theory includes observational learning, self-efficacy, behavioral adaptation and therapy. He divided the process of observation and learning into four stages: attention, maintenance, repetition and motivation. To put it simply, observation and learning should first pay attention to the behavior of role models, then keep them in mind, practice them, and finally show them when appropriate motives appear.
He believes that previous learning theorists generally ignored social variables. They usually use physical methods to carry out animal experiments to create their theoretical system. This research method is of little value to human behavior as a member of society.
Because people live under certain social conditions, he advocates studying people's behavior in natural social situations. In fact, people have learned a lot of behaviors through observation and imitation in social situations.