1. Preferential time for education: July 20221April-September 26th. 2. Offers: Buy a designated Mac or iPad to get AirPods II, or upgrade to AirPods III and AirPodsPro； with money; There is a 20% discount on the purchase of AppleCare+ service, a discount on the purchase of ApplePencil and iPad keyboards, and a discount on the AppleTradeIn redemption plan. 3. Target audience: college students, students admitted to universities (admission notice is required), parents who buy for college students, teachers and employees at all levels. 4. Purchase channels: Apple official website, Apple Direct Store and Apple Tmall Flagship Store.