Yantai Zhenhua Department Store Group Co., Ltd. is a joint-stock enterprise approved by Shandong Provincial Government 1994. It is a member of the National Federation of Large Department Store Retail Enterprises and a key enterprise group in Shandong Province. At present, there are 28 chain department stores, 36 supermarket chains, 9 home appliance chains 1 home, 3 three-star hotels1home and 3 real estate companies. It is a shopping, catering and entertainment company.