The education industry is a heavy model, and users will only have the impulse to buy if they get a lot of information. In the traditional way of publicity, even if potential users get leaflets and see advertisements, the proportion of retained advertisements is not high. Even after reading the advertising content in detail, the information content of the print advertisement is limited. On the other hand, on WeChat, you can use the merchant's love to create educational activities, which allows users to participate in your activities, and invite his friends to help him complete some interactive links when the user participates again. When his friends see this activity and want to participate, they need his friends to help him complete the interactive environment. This will gather more users, and then show all the courses, famous teachers, maps, discounts and other activities of educational institutions in the event. So as to guide users to choose courses and consult in the first time. You can try.