1, Decorative: Art calligraphy makes fonts more vivid and interesting through exaggeration, deformation and decoration, which has a strong visual impact. This decoration not only makes the font more beautiful, but also attracts people's attention and improves the publicity effect.

2. Identifiability: On the basis of keeping the original form of the characters, the artistic characters are properly treated to make them more eye-catching and easy to identify. This recognition makes art calligraphy have a wide range of application values in the fields of publicity, education and so on.

3. Diversity: There are various forms of calligraphy, which can be selected according to different needs and occasions. In commercial advertisements, you can choose lively and dynamic fonts; In cultural activities, you can choose solemn fonts. This diversity enables calligraphy to meet various needs.