This major trains compound talents who meet the needs of the rapid development of China's foreign cultural communication and international cultural exchange under the background of economic globalization, have high theoretical accomplishment and good moral cultivation, have a solid humanistic foundation, rich international social knowledge and Chinese and foreign cultural heritage, have a world outlook and international vision, are proficient in more than one foreign language, and can independently engage in foreign-related affairs related to Chinese and foreign cultural exchanges, such as culture, publicity, education and news, and engage in related work in enterprises and institutions in the future.

Have the basic theory and knowledge of modern communication, and have the knowledge, skills and cross-cultural communication ability of three channels-interpersonal communication, organizational communication and mass communication;