The so-called consumer refers to the individual or individual user who buys the final products of various products and services for personal consumption and use. Article 2 of China's Consumer Protection Law defines the behavior of "buying, using goods or receiving services for daily consumption" as the consumer's consumption behavior.
According to this regulation, the so-called consumer refers to an individual who buys, uses goods or receives services to meet the needs of life, whose dominant position is confirmed by special state laws and whose consumption rights and interests are protected. This definition not only conforms to the legislative principle of the Law on the Protection of Consumers' Rights and Interests, but also conforms to the nature of being a "social group to protect consumers' legitimate rights and interests" (some units buy goods for the daily consumption of employees, and ultimately for the personal use of social members). At the same time, it is also in line with the practices of relevant international organizations and countries.
First of all, the International Organization for Standardization (ISO) believes that consumers are individual members of society who buy and use goods and services for personal consumption. Unlike producers and sellers, consumers must be the end users of products and services, not producers and operators. In other words, he or she buys goods mainly for personal or family needs, not for business or sales, which is the most essential feature of consumers.
Second, as consumers, their consumption activities include not only buying and using products for personal and family life needs, but also accepting services provided by others for personal and family life needs. However, whether buying and using goods or receiving services, the purpose is only to meet the needs of individuals and families, not the needs of production and operation.
Third, biologically speaking, consumers are also a biological community in essence. Heterotrophs, including herbivores and carnivores, is called a consumer. As the name implies, these consumers can't directly use solar energy to produce food, but can only directly or indirectly eat green plants to get energy.