The core of Haier culture is innovation. It is a distinctive cultural system that came into being and gradually formed during Haier's 20-year development. Haier culture is oriented by concept innovation, oriented by strategic innovation, guaranteed by organizational innovation, means by technological innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. The general recognition and active participation of employees is the biggest feature of Haier culture. At present, Haier's goal is to create a world famous brand in China and win glory for the nation. This goal perfectly combines the development of Haier with the personal value pursuit of Haier employees. Every Haier employee will fully realize his personal value and pursuit in the process of realizing the great goal of Haier's world famous brand.
The core of Haier culture is innovation.
Case:
"out of nothing" and "combining rigidity with softness"
Once, CEO Zhang Ruimin visited a big Japanese company. The chairman of this company has always been keen on China's wisdom. When introducing the company's business purpose and corporate culture, the chairman expounded "truth, goodness and beauty" and quoted Laozi's thought. Zhang Ruimin also expressed his opinion that there is a sentence in Tao Te Ching that is consistent with the meaning of truth, goodness and beauty, that is, "everything in the world is born out of nothing".
Zhang Ruimin explained the importance of Haier culture with this sentence. He said that there are two points in enterprise management that I always remember: the first point is that intangible things are often more important than tangible things. When leaders reach the bottom, they value too many tangible things and too few intangible things. Generally, I always ask about output and profit, but I don't see that cultural concepts and atmosphere are more important. An enterprise without culture has no soul. Secondly, Lao Tzu advocates "combining rigidity with softness" in dealing with people. Zhang Ruimin said: "In the past, people regarded this statement as negative. In fact, it is the process that it advocates from weak to strong and from small to large. Realize that as an entrepreneur, you will always be weak; If you really realize that you are weak, you will persevere towards your goal and you will succeed. "
Once, a reporter asked Zhang Ruimin, "What knowledge should an entrepreneur know first?" Zhang Ruimin thought for a moment and said, "First of all, understand philosophy!"
Zhang Ruimin was able to connect with the reality of enterprises, and realized from Laozi's thoughts that "nothing" is more important than "existence", and that "nothing" gives birth to "existence", and he also realized that only softness can overcome rigidity and humility can make progress in dealing with people. Arrogance and publicity are always the root of enterprise decline.
The maturity of man lies in the maturity of thought. The maturity of entrepreneurs lies in the conceptual system formed on the basis of practical experience. All successful entrepreneurs are management philosophers. Ai Feng, a famous economist, wrote a preface for Zhang Ruimin's words, entitled: "Without philosophy, you can't see Haier clearly". Ai Feng appropriately evaluated Zhang Ruimin with philosophy.
Case:
Haier culture enters Harvard forum
1March 25, 998, at Harvard Business School, the class of American second-year MBA students was an unusually warm scene. Everyone is delighted to welcome a strange teacher-Zhang Ruimin, CEO of Haier Group, an entrepreneur from China.
"Please think about it, what is the severe challenge that Mr. Zhang Ruimin faces in 1984?" Professor Lin Payne persuaded everyone to ask one question after another.
An arm was immediately raised on the horseshoe-shaped seat, and everyone could not wait to express their ideas. There are Latin Americans, Japanese, and more Americans.
The professor kept asking questions and gradually led the discussion deeper. "Haier's annual growth rate of 80% has become the fastest growing enterprise in the field of home appliances. What factors do you think affect Haier's success? If you were Mr. Zhang, what would you do? Why is Haier management effective? Why can a' Huck Fish' be activated by Haier culture? Why is the study of corporate culture a study of vitality? " The students expressed their opinions.
Zhang Ruimin listened to questions from master students from all over the world, and had a heated discussion on Haier culture cases, and answered their questions one by one.
An American student said: "From Mr. Zhang's lecture, I learned the successful management of China enterprises for the first time!"
Zhang Ruimin was the first China entrepreneur to be on the Harvard rostrum. He used Haier's outstanding performance and brilliant business philosophy to let the world know about China enterprises and successful Haier culture. This event is of great historical significance in the history of enterprise management in China. It shows that China enterprises can make contributions to the world in enterprise management as long as they innovate.