Recently, Xiaohongshu has a new trick ~ French fries promotion and upgrade, support bloggers and MCN to promote dandelion cooperation notes! In other words, in the future, not only French fries can be used to promote brands, but bloggers and MCN can also be used. Today, we will learn about the new features and how to throw out the new version of French fries to make the effect better. The function of French fries is to support bloggers and MCN to promote cooperative notes. French fries are a tool to expose and push the notes of Little Red Book. Putting French fries in notes is like installing a motor, which can accelerate and expand the spread of notes. In the early days, French fries were only used as a content optimization tool and could not be advertised. After several revisions, it has been upgraded in April this year, and it already has the marketing promotion function, which supports brand merchants to widely invest in publicity, which is equivalent to a simple and low-cost advertising tool. The French fries were upgraded a few days ago! It is good news for bloggers. MCN promotes dandelion cooperation notes and further relaxes the promotion threshold. According to the official information of Xiaohongshu, in the brand cooperation notes released two days ago, a junior gourmet used French fries to promote it. 300 yuan placed an order for 24 hours, and the praise collection increased by 722, accounting for 42% of all notes. Set in favor of this only in 0.4 yuan. With the promotion of French fries, novices can also quickly create advertisements that 1000+ likes. Figure | Xiaohongshu In this way, individual bloggers can improve the data of collaborative notes, improve the effect of high-quality content, and gain more opportunities for brand cooperation; MCN organizations can improve the cooperation data of their bloggers as a whole and ensure the quality of brand cooperation. Brands and bloggers can vote, which also provides "double insurance" for brand cooperation, helping brands save costs and improve the delivery effect. The whole process of new function operation is promoted in three steps. The operation process of the new function is simple and easy to use. Generally speaking, it is divided into three steps: introduction, option and review. Finding the promotion entrance continues the advantages of direct operation of French fries on mobile phones, which is convenient and fast. Bloggers and MCN have two ways to find the promotion portal through their mobile phones. First, open the sharing page of a single dandelion cooperation note, and you can see the promotion function of French fries. Click to enter to see the requirements page of the new version of the function. Figure | Little Red Book II. Enter Little Red Book Creation Service-French fries promotion-French fries home page, click "More notes", you can see the list of notes, and you can choose a dandelion cooperative note promotion. Figure | Little Red Book Set Promotion Options. The promotion options are still the same. Set the number of people, time, promotion items and number of people as needed, and then place an order normally. Compared with the promotion of French fries in previous bloggers' ordinary notes, dandelion cooperative notes belong to advertising content, and there is an additional promotion review after placing an order. If the audit fails, the blogger and MCN need to contact the partner and upload the industry/product related qualifications (upload the qualification certificate on Dandelion Platform-My-Qualification Management). Figure | How to vote for the new version of French fries in Xiaohongshu? After five points of assistance to improve the effect and promote cooperation, bloggers and MCN will naturally further understand how to invest in improving the promotion effect and get more opportunities for brand cooperation. This paper summarizes five methods for everyone: the promotion option is based on the current data of the notes and your own goals, and you choose the promotion option. Make clear the promotion effect of each promotion option, and then sit down one by one according to the needs: note reading: push notes to users who tend to click on notes/view notes to improve the note opening rate; Like to collect: push notes to users who like to collect notes and improve the collection of notes; Fan attention: Push notes to users who tend to contribute to interaction and attention, and improve the conversion rate of note fans. Figure | The length of the little red book matches the exposure. Whether the promotion time matches the exposure is a point that many people easily ignore. Therefore, when setting the length of time and the number of recommended people, we should pay attention to avoid the long promotion time of small orders, so as not to cause too little traffic allocated per hour and it is difficult to match the accurate crowd. At the same time, we should pay attention to the start-up time in the time setting, and find the prime time of the platform or account to promote it, so as to achieve the effect of striking while the iron is hot. According to the fan analysis of the data of thousands of melons, the fan activity time of a waist expert is mainly from 5 pm to 1 1 point, and reaches the highest value of 12% at 7 pm. Bloggers can refer to this data and choose to start promotion around 7 pm. Figure | Fruit Set Thousand Melons Data-Talent Analysis-Fan Analysis focuses on intelligent optimization of people and promotes the choice of people. Under normal circumstances, it is recommended to directly select "intelligent optimization crowd", and the official system of Xiaohongshu will automatically screen and promote it to the adaptive crowd. In some special cases, such as the product has a clear gender, age and geographical audience, bloggers have a clear cognitive positioning of the content and rich experience in launching, and they can choose to customize the crowd. Regular screening of French fries with high-quality content upgrades can not only put in cooperative notes, but also support the delivery of historical notes. According to the account operation and budget, bloggers and MCN can regularly screen a certain number of dandelion cooperation notes with good data performance, further expand high-quality content and improve account promotion data, so as to obtain more and better brand cooperation opportunities. Summarizing that French fries are open to blogs and MCN institutions can promote dandelion cooperation notes. In the following brand cooperation, bloggers and MCN organizations will have the opportunity to get more content flow, more brand favor and more cooperation opportunities. Moreover, the brand also has a layer of protection in cooperation, which can promote brand exposure and content planting in many ways.