The Call of Maijishan is a film with the theme of reflecting western education in the past ten years of western development. This paper mainly tells the story of Qin Congcong, the hero who graduated from Nankai University in Tianjin, giving up his superior city life and resolutely taking root in his hometown Tianshui Mountain area to join the rural education. The film objectively reflects the overall development and progress of education in Gansu in the past ten years of western development, and at the same time reveals the current situation of the shortage of teachers and the retention of talents in rural areas in western mountainous areas. The film shows the Gansu spirit of "one person, ten people and a hundred people", unequal dependence and self-reliance, with the noble behavior of Qin Congcong, the hero, abandoning secular ideas and dedicating his youth to rural education and the development of his hometown, so as to arouse the attention of all sectors of society to western education and western development. With Maijishan as the story background, the film will be shot in major scenic spots such as Maijishan in Tianshui City, which is of great significance for Maijishan Scenic Area to strive for a national 5A-level scenic spot and promote the development of cultural tourism in Tianshui City. It will play a positive role in publicizing the history, culture and natural ecology of Gansu and Tianshui and shaping a good external image.