2. Main Contents After entering the 2 1 century, the number of college graduates in China has exceeded 2 million. Lin Huiqing, director of the Student Affairs Office of the Ministry of Education, pointed out that although the number of graduates has increased greatly, the overall employment of society has not increased significantly. While the number of graduates has increased substantially year by year, the phenomenon of graduate unemployment has begun to appear, and the number has increased year by year. According to the statistics of the Ministry of Education, the average employment rate of college graduates in China has been only about 70%, and the number of unemployed college graduates alone is very large. Facing the increasingly severe employment situation, it is of great ideal significance for college students to carry out entrepreneurship education, establish correct career ideals and job-choosing concepts, explore innovative ideas, improve their comprehensive quality and entrepreneurial ability, and participate in social competition.
3. With the development of market economy, the industrial structure of urban and rural areas will be adjusted from time to time according to the changes of the market, which will bring about the transfer of labor and the conversion of professional posts. They should also have the ability to implement new technologies, new processes and develop and invent new products, which requires future workers not only to have practical ability, but also to have the ability to innovate and start businesses. Therefore, from the time point of view, strengthening the cultivation of innovative and entrepreneurial talents conforms to many requirements of the socialist market economy for talent cultivation, and can also promote the reform and development of higher education itself.
4. Innovation is the soul of a nation's progress and an inexhaustible motive force for a country's prosperity. A country with innovative talents and a large number of high-quality human resources will have great potential for developing knowledge economy; A country lacking rich scientific reserves and innovative talents will lose the opportunities brought by knowledge economy. The competition in 2 1 century is the competition of economy and comprehensive national strength, practice is the competition of science and technology and education, and in the final analysis, it is the competition of high-quality talents. Colleges and universities are the cradle of talent training. Cultivating broad-based and innovative talents who can cope with the future employment of college students in China is the primary task of all kinds of colleges and universities. Cultivating college students' innovation and entrepreneurship ability is the key link and basic content of establishing innovation system in colleges and universities. It can effectively support and promote the establishment of national innovation system, and will also play a positive role in building an innovative country.
5. Conclusion Entrepreneurship is a process in which entrepreneurs discover and identify business opportunities, form activity organizations, use various resources, provide products and services, and invent value. Entrepreneurship has higher risks, but it also has higher returns. With the rapid development of commodity economy and the rapid arrival of knowledge economy, more and more college students have devoted themselves to the wave of entrepreneurship and gained many successful experiences. College students' entrepreneurship has become a hot topic.