Communication research
Professional Prospect This major is a new discipline gradually formed in the United States and other developed countries in the mid-20th century. It comes down in one continuous line with information science, covering a complete system from information communication content to information communication technology, forming the main theme of today's information society, especially attracting worldwide attention in the field of mass communication, and forming a professional discipline group based on communication theory and taking electronic information technology as the communication platform, which promotes each other among print media, radio, film and television media and online media. The discipline system spans the whole communication field from disseminator, information, media, audience and effect, and constitutes a new discipline with wide caliber and wide adaptability from theoretical communication to application communication to meet the urgent demand of high-level information communication talents in the information society.
Training objectives This major trains senior professionals who have the basic theories, knowledge and skills of modern media communication, meet the requirements of information communication in the information society and knowledge economy era, master the basic skills of modern media, especially TV media and network multimedia communication, and can engage in radio and television communication (including science, education, film and television), network communication, news communication, media management, advertising and other work.
The main courses include Chinese and foreign news communication history, mass communication theory, news theory, news interview and writing, public opinion, news commentary, newspaper editing, basic photography, introduction to film and television, TV program production, camera technology and art, electronic editing and creation, film and television director, radio and television journalism, documentary film director creation, science and education film director creation, TV column editing, media animation and production, introduction to network communication, multimedia application technology, and network journalism. Web design and production, advertising general theory, advertising planning and creativity, advertising visual design, TV advertising, online advertising, advertising copy, media economics, media management, media organization, media marketing, media policies and regulations, communication research methods, etc.
Awarded a bachelor of arts degree
Employment orientation After graduation, I can work as a director, reporter, host, producer, advertising and cultural and economic activity planning, computer network courseware development and production in news media organizations, publishing organizations, central and local government propaganda departments, enterprises and institutions, advertising companies, education departments and agricultural technology extension departments.
Can be in communication, journalism, radio and television art, educational technology, agricultural extension and other related majors for further study.
A Brief Introduction to the Department of Journalism and Communication of Xiamen University
1983 was established with the approval of the Ministry of Education. As early as the early 1920s, Xiamen University had the undergraduate education of "Information Department". 1926, due to historical reasons, the news section was forced to close. 197965438+In February, Liu Jibo, an old newspaper reporter of Hong Kong Ta Kung Pao, proposed that Xiamen University re-establish a journalism department, preferably a journalism and communication department. 1982 With the strong advocacy and support of Mr. Liu Jibo, the former reporter of Hong Kong Ta Kung Pao, and Mr. Xu Zhucheng, the former head of the Department of Journalism and Communication at the Chinese University of Hong Kong, the Preparatory Committee of the Department of Journalism and Communication was established.
1In June, 1983, the first journalism and communication department named "Communication" in domestic higher education was formally established, and the majors of "International Journalism" and "Advertising" were offered for the first time. 1983 enrolls the first batch of graduate students, and 1984 enrolls the first batch of undergraduate students in autumn. Shanghai Wen Wei Po (1984 May 13) commented that "the advertising major offered by the Department of Journalism and Communication of Xiamen University is the first new major in China." Xinhua News Agency's Ninth Foreign Language Reference 1984 stated that "the opening of the Department of International Journalism of Xiamen University has filled a gap in China's higher liberal arts education".
1989 In the autumn, the Department of Journalism and Communication was approved to organize a major in radio and television journalism, which officially enrolled undergraduate students. As a result, the journalism and communication department has formed a distinctive journalism and communication education system for international journalism, radio and television journalism and advertising.
199 1 year and 1993 respectively established the School of Advertising and Public Relations and the School of Communication of Xiamen University, which strengthened the scientific research strength and opened up new channels for combining teaching with social practice.
Starting from 1998, the international journalism major was renamed as journalism major in the newly promulgated catalogue of disciplines and majors by the Ministry of Education, but our department will still keep the direction of international journalism major and recruit students according to journalism and advertising from 1999.
Organization and Teachers of the Department of Journalism and Communication, Xiamen University
Party branch: secretary Si Zhuoya, deputy secretary Chen Guoqiang
Department Administration: Director Chen Peiai, Deputy Director Zhu,,.
Director of the office: Huang
Director of Journalism Teaching and Research Section: Xu Qingmao
Director of Advertising Teaching and Research Section: Ji Huaqiang
Director of Radio and Television News Teaching and Research Section: Zhu (concurrently)
Xiamen university spread institute
Communication technology laboratory
Advertising public relations office
International journalism teaching and research section
Director: Xu Qingmao
Teachers: Chen An, Chen Yangming, Huang Xingmin, Liu, Mao.
She Yuan Shaomin Fang Rong Zhuang Hong Ming Ying Jian
Advertising teaching and research section
Director: Ji Huaqiang
Teachers: Chen Peiai, Huangheshui, Luoping, Zhang Guocai, Zhu Jianqiang, Zhao Jie.
Radio and television news teaching and research section
Director: Zhu
Teacher: Shixiong Li Yue Miao Yu Chun.
Retired teacher
Gong Yichu Deng Yang Huizhen Jinde Xu Dongliang Zeng Liming