There are many such safety nets, and they are not deceptive. Mainly to let insurance agents spend money to join, and then they help agents find some customers online. In fact, these customers are people who ask questions to buy insurance online, but insurance agents are slower to find themselves, and they find them faster. If the agent is recognized by the customer when answering questions to the customer, and they are from the same place, then the customer may buy insurance from this insurance agent.
This is their mode of operation.