Change ideas and form fashion. To become Jinshan Yinshan, we must establish the concept that protecting green mountains and green hills means protecting and developing productive forces, put ecological environment protection in a more prominent position, protect the ecological environment like protecting eyes, and treat it like life. Huzhou is a place with profound cultural background. We combine the promotion of ecological civilization construction with the excavation of Huzhou's characteristic ecological culture, carry out the "Five Famous Mountains, Lakes, Famous Towns, Celebrities and Famous Products" project, and widely publicize the concepts of "loving nature, advocating nature, being close to nature" and "harmony between man and nature" to promote the cultivation of public ecological values.