Ideological and political education is the primary content of China's spiritual civilization construction, and it is also one of the main ways to solve social contradictions and problems. Ideological and political education is both important and difficult to do, especially under the condition of market economy, China's ideological and political work is relatively weak and can not meet the requirements of modern social development. There are many reasons for the ineffectiveness of ideological and political work. But one of the important reasons is that we have long neglected personality education and cultivation. I think personality education is the basis of ideological and political education. Without this foundation, ideological and political education, like rootless duckweed, always floats on the surface of people's thoughts and cannot go deep. The reasons are as follows: First, personality is the stable psychological basis for the formation of life values. People's values must be unified and stable. This requires a person's psychological process and personality form to be unified and stable. Otherwise, a divided personality can only produce the concept of division. Second, personality is the internal psychological basis for forming a specific world outlook and outlook on life. World outlook is the understanding of the world. Although the correct world outlook comes from the correct theoretical guidance and study, it is difficult to instill external ideas without a benign personality form as the internal psychological basis. Third, personality is the main driving force for the formation of specific moral qualities. Personality has qualitative characteristics. Therefore, once personality is formed, people have corresponding internal textures, and different textures will adapt to different moral tendencies. A benign personality is naturally easy to establish a benign moral quality. Of course, these basic functions of personality are not absolute, but often relative. At the same time, it also interacts and transforms with people's values, world outlook, outlook on life and moral consciousness. Therefore, personality has both unity and stability, differentiation and variability, and these characteristics also determine that it is difficult to cultivate a benign personality. In short, the personality state can be said to be a subtle, hidden and primitive ideological and moral state, and ideological and moral is often a developed, stereotyped, mature and explicit personality expression. X0d personality is the result of people's socialization, which is generally understood as an individual psychological trait manifested by people's psychology, temperament and living habits. Personality is closely related to people's innate endowment, but it is also closely related to the acquired living environment, habit formation and education, and also related to specific national culture. Therefore, personality is actually the unity of human common culture and individual psychological characteristics, and the cultivation of personality is not only a sign of personal growth. It is also a symbol of national character. Generally speaking, the contents of personality education and cultivation mainly include the following aspects: First, the cultivation of daily habits, including daily behaviors and words of walking, sitting and lying. Good daily habits are the basis of good morality. The concept of "etiquette" in traditional culture in daily life education is the requirement of developing good habits. The second is the cultivation of lifestyle, including the attitude towards food, clothing, housing and transportation and cleanliness. The cultivation of healthy lifestyle is the beginning of the formation of healthy values and outlook on life. In this respect, we should educate people to develop a simple, thrifty, indifferent and healthy lifestyle, and oppose and abandon extravagant, decadent, wasteful and excessive life concepts. Third, the cultivation of psychological tendency is mainly the cultivation of extroversion or introversion. Generally speaking, extroverted psychological tendency is easy to accept new things, while introverted psychological tendency is easy to seek common ground steadily, but it has the shortcomings of rigidity and inflexibility. Good psychological orientation education should probably seek a "neutral" state between the two. At the same time, in terms of psychological tendency, we should pay attention to cultivating people's independent temperament and ability, and combine this temperament and ability with the "obedience" consciousness of obeying social norms and public authority, instead of blindly thinking that independence is good. Obedience is wrong. On the other hand, under the circumstances that life in modern society is generally affluent, we should keep in mind the lesson of "being born with worries", and give proper frustration training to teenagers, so as to cultivate their spirit of bearing hardships, courage to face difficulties and perseverance to overcome setbacks. Fourthly, the cultivation of interpersonal habits does not refer to interpersonal relationships in the general sense, but refers to a manifestation of personality, which is a natural trend that people develop in interpersonal relationships. In other words, it is an internal interpersonal natural force, and there is no artificial force. Generally speaking, interpersonal habits can be divided into two types: harmonious habits such as being good at coordination, tolerance, forbearance, compromise and cooperation. And antagonistic habits such as competition, competition, demanding, attack, division, struggle, isolation and self-isolation. These two habits have a great relationship with people's moral behavior and the cultivation of ideology. Generally speaking, education and the cultivation of people's harmonious habits should be the goal of personality cultivation. Instead, we should get rid of the habit of confrontation. Even in the development of adult personality, confrontation can only be regarded as an expedient interpersonal relationship or working method, and should not become a personality habit. Otherwise, interpersonal relationships in society will deteriorate, and confrontation and struggle between people will be inevitable. To do this, we should pay attention to overcoming the incorrect views of "self-awareness" and "self-value" in modern concepts, inherit and cultivate the traditional "no self" and "self-value" to eliminate people's egocentrism, and strive to make people reach the realm of being a pure person, a noble person and a dedicated person. \x0d To really pay attention to social ideological and moral construction, we must really pay attention to the cultivation of citizens' personality. Families, schools and society should all see this. However, in the past, our ideological and political work often spent energy on positive and explicit education and external indoctrination. However, ideological and political work is rarely deepened from the perspective of personality and human psychology, which makes ideological and political work lose its daily and subtle effect. Therefore, we must fundamentally change the methods of personality cultivation and ideological and moral education in order to give full play to the advantages and benefits of ideological and political education. Here are only a few methods that should be paid attention to from the perspective of personality cultivation, so as to arouse everyone's thinking: First, personality education must be carried out by combining external indoctrination with the development of human consciousness. From the sociological point of view, external indoctrination is a process of social education, and the process of people's consciousness is an internalized process. It is an empty talk that only external indoctrination, without paying attention to how many personality elements and ideas have been internalized by social individuals. Traditional education in China attaches great importance to cultivating people's consciousness from an early age, and advocates establishing self-consciousness through "cultivation". This is an effective method that we can learn from today. Second, we should combine the content of personality education with people's daily life by means of daily education, and then form people's habits. China culture teaches children "sweeping, coping, advancing and retreating" from an early age, that is, it cultivates children's personality consciousness from labor, speech and etiquette. Western society also attaches great importance to people starting from childhood, starting from small things, and cultivating their personality and ideology and morality from daily life. For example, educate children to care for every grass and tree and the environment, so as to cultivate their basic feelings of loving their family and patriotism. We should actively absorb these good educational methods. Thirdly, induced education should be adopted to avoid the adverse effects of compulsory education. The formation of personality should be natural, so should the cultivation of morality. Educators should pay attention to induction. Gradually guide the educated to establish a benign personality. Compulsory education is based on threats and sanctions against people, which does not conform to people's respect and rational psychology, and should be adopted carefully. Fourthly, we must adopt heuristic education methods to enable the educated to establish a benign personality in the state of self-thinking. Personality education, like ideological education and cultural education, should find ways to stimulate the exploration enthusiasm and thinking habits of the educated. When the educated people think about life and social problems and reach the critical state of "anger" and "depression", educators can "enlighten" them in time, so that the educated people suddenly "wake up" and remember the life truth they have thought about from now on. Fifth, we should use intangible education. Make the educated unconsciously influenced and infected by good personality and ideological morality, and then establish a personality and ideological morality consistent with the educated. As the saying goes, "Like father, like son" is a great influence of parents' natural "role models". In school education, students often regard teachers as the norm of life and the embodiment of society. Teachers' words and deeds are silently infecting students. In society, the words and deeds of powerful people also "hint" the people around them: how people should live, how to work and how to be human. It can be seen that the effect of intangible education is often greater than that of tangible education, just as the moistening of spring rain is often more conducive to the growth of all things than the scouring of heavy rain. To achieve this, it depends on the high-quality training of educators. In the final analysis, educators also have a problem of continuous education, self-education and continuous improvement. This also shows that personality education is socialized, and ideological and political education is socialized. The formation of good ideological and moral fashion in the whole society depends on the improvement of everyone's personality and ideological and moral quality and their mutual influence. This is exactly the sentence in the Book of Rites University: "From the emperor to Shu Ren, all of them are based on self-cultivation."

1. The research object of ideological and political education. Ideological and political education is a science that guides people to form correct thoughts and behaviors. It takes the changing law of people's thought and behavior and the law of the implementation of ideological and political education as the research object. Among them, the changes of people's thoughts, viewpoints and positions, as well as the formation law of outlook on life and world are the focus of the study. Ideological and political education is a complex network system, and its research objects mainly include:

(1) Study human physiological and psychological factors, study the development process of need-motivation-behavior, and reveal the development law of people's own thoughts and behaviors.

2. The law of people's ideological and behavioral activities. People's ideological and behavioral activities are the result of the interaction between individuals and the environment. Social environment produces people's needs and demands, and motivation dominates people's behavior. The result of a certain behavior is fed back, the demand is adjusted, the motivation is strengthened, and people's behavior is re-dominated. This periodic movement, which reflects the interaction and mutual restriction of ideological factors, forms the process of people's ideological activities.

3. Implement the law of ideological and political education. Following the law of the formation and development of people's thoughts and behaviors, ideological and political education should start with people's actual performance, analyze the ideological motivation that dominates actions, and then analyze the objective external conditions that produce thoughts from the ideological motivation, and then create and change the external environment according to the requirements of ideological and political education, so as to make it have the external conditions that produce good ideological motivation, thus promoting people to form good ideological motivation. And help people adopt scientific methods and strive for the best possible action results. It is an important law of ideological and political education that this change causes the objective external conditions of needs, grasps people's needs, changes motivation and controls behavior process.