It is worth mentioning that today's private education and training institutions have flooded into the Red Sea, and the vast majority of education and training institutions are moving closer to the top of the pyramid of "high-end hardware, super software and deep marketing". Therefore, it is very simple for a person to enter the field of private education with low cost and low threshold, but it is also difficult to survive. Here are a few important points to recommend to you.
First: positioning planning
I think this is the central starting point and foundation of marketing, and it also reflects the goal and direction of education and training. Accurate positioning, clear goals and clear development direction play an important and fundamental role in success and development. For an education and training institution, there should be an overall orientation, such as development orientation, target orientation, market orientation, scale orientation, quality orientation, purpose orientation, value orientation, management orientation, specialty orientation and so on. The enrollment direction is closely linked with and based on its overall direction. Of course, positioning planning has its unique content, and whether the enrollment positioning is accurate and clear is directly related to the quantity and quality of enrollment.
Second: brand building.
I believe that many ambitious founders will panic when facing their own brand names. For some people with poor writing skills, the most difficult thing is probably to name them. In China, there are many educational brands with enviable names, such as Only, Beida Jade Bird, Global IELTS and so on, all of which are catchy and good names. Name and brand are very important.
Third: students.
Famous teachers usually bring their own students. In order to earn money, they will carry out certain publicity in their own schools. They can bring you students in the early stage to ensure income, but you should remember that this is your school, and you should have your own students, otherwise you can't resist this famous teacher. The second way is to go to other training institutions or schools to be teachers, accumulate students and prestige, and when the time is ripe, open the marketing road, distribute pocket flyers and SMS platforms in the morning, evening and evening.
In a word, I think choice is more important than opportunity, and each of us has to face different choices in life. Sometimes, the right and rational choice is more important than the opportunity. Especially for entrepreneurs, the correct choice is much more important than blind struggle, and a clear plan in the early stage is far more important than blind implementation.