International business management examination questions
Course code: 00947
1. Multiple choice question (this big question has 25 sub-questions, the first sub-question is 1, with a total of 25 points)
Of the four options listed in each question, only one meets the requirements of the topic. Please fill in the brackets after the title. Wrong selection, multiple selection or no selection will not be scored.
1. The withdrawal of an offer before it takes effect is called
A. Withdraw B. Withdraw C. Withdraw D. Counteroffer
2. The core content of China-ASEAN Free Trade Area is
A. Investment B. Economic cooperation C. Trade in services D. Trade in goods
3. Enterprises adopt the same advertising strategy, advertising information and creativity in different countries and regions.
A. advertising unification B. advertising unification C. advertising serialization D. advertising standardization
4. The resources and expertise that play a fundamental role in the enterprise strategy and performance level belong to the enterprise.
A. Basic competitiveness B. Market competitiveness C. Core competitiveness D. Resource competitiveness
5. Product differentiation strategy generally includes
A. Two forms B. Three forms C. Four forms D. Five forms
6. Among the three modes of financing in the international market, the one with the least risk is
A. contract entry B. export entry C. investment entry D. the risks in the three modes are equivalent.
7. In the following forms of project contracting, the most responsible form of the contractor is
A. Construction contract B. Supply and installation contract C. Project management contract D. turn-key contract
8. According to the appearance of the goods, there is no bad review, and the ocean bill of lading is divided into
A. clean bill of lading and unclean bill of lading B. on-board bill of lading and ready bill of lading
C. direct bills of lading and transhipment bills of lading
9. The terms of trade for delivery in the importing country are as follows
A. three b's, four c's, five d's and six.
10. The adjustment made by the relevant departments authorized by the government as mediators is called
A. Mediation by arbitration institutions B. Mediation by non-governmental organizations C. Judicial mediation D. Official mediation
1 1. The competitive strategy of an enterprise must adapt to its internal and external environment, which is called.
A. Strategic objectives B. Strategic planning C. Strategic adaptation D. Strategic development
12. The negotiation objectives can be divided into three levels. The first level can be called
A. Acceptable target B. Negotiating floor price C. Acceptable terms of trade D. Maximum target
13. the most important goal in the negotiation is
A. Make a negotiation plan B. Establish a relationship C. Achieve coordination D. Implement the agreement
14. Negotiations involving other entrusted agents are called
A. Agency negotiation B. Cooperative negotiation C. Buyer negotiation D. Seller negotiation
15. The most common trade barriers are
A. foreign exchange control of tariff quota license
16 is the second largest economic power in the world after the United States?
Britain, Germany, China and Japan
1 7 what is China's largest trading partner in Africa?
A south Africa b Egypt c Kenya d Ethiopia
18 what is the largest and most open market in the world?
A American market b Japanese market c EU market d Middle East market
19 one of the earliest common policies implemented by the eu is
Common regional policy b common social policy
C. Common agricultural policy D. Common fishery policy
The export license system is a kind of
A non-tariff barriers b export incentives
C. Export control measures D. Most-favored-nation treatment
In countries below 2 1, what is the most prevalent country of individualism culture?
American, German, Indian, China
The World Bank, the International Trade and Monetary Fund and the World Bank are the three pillars of today's world system.
WTO GATT WTO EU
23 IS0 14000 series is
A quality management system standard b environmental management system standard
C sustainable development standard d international standard
The market economy system with low degree of marketization is also called.
Country A leads the economy and country B transforms the economy.
C Taiwan Province mixed economy D planned commodity economy
Service trade is called service trade because it provides some special applicable value in non-physical form.
Visible trade invisible trade
C technology trade d physical trade
Part II Non-multiple choice questions (75 points)
Second, the noun explanation question (this big question has 5 small questions, each with 3 points, totaling 15 points)
indirect export
2 7 Cost leadership strategy
28 marketing
29 international business
30 foreign exchange control
Three, short answer questions (this topic has 5 small questions, 4 points for each small question, a total of 20 points)
3 1 What are the basic strategies for product development in the international market?
What's the difference between litigation and arbitration?
What are the characteristics of solving international business problems through negotiation?
34 Briefly describe the ways of service trade
What political risks do international business management activities face?
Fourth, the essay question (this big question consists of 2 small questions, the 36th small question 13 and the 37th small question 12, with a total of 25 points).
On the basic content of enterprise strategic adaptation.
On the particularity of international business management.
Verb (abbreviation of verb) case analysis problem (this big problem is 1 small problem, 15 points)
38 Evolution of International Competitive Strategy of British BOT Company
British BOT Company is a multinational company, whose main products are personal care products, detergents and cleaning products. In the early 1980s, the company entered the Indian market. In the first year, the products sold smoothly and achieved certain success, and the diapers produced accounted for more than 70% of the Indian market. But two years later, the market share dropped to 7%. One of the important reasons is that diapers were designed and developed in Britain, but not improved according to the market demand habits in India, and disposable diapers produced by T&N Company in India are more in line with the consumption needs of Indians. After careful market research and analysis, British BOT company redesigned and developed a new disposable diaper, which is more in line with the living habits of Indian consumers. The market share rose again and returned to 50% in the mid-1980s, maintaining a steady upward trend.
Through this case analysis, may I ask:
Why didn't BOT's market sales in India achieve steady growth at first? How does BOT company reverse the market decline? What kind of strategy is this?