The naming policy of educational institutions stipulates that
Xx school, one-on-one consultation, such words often appear on the storefront signs of some educational institutions. These keywords can't be used casually in the future. The "Working Opinions on Simplifying Access Procedures, Relaxing Access Conditions and Optimizing Access Services (Draft for Comment)" drafted by the Municipal Administration for Industry and Commerce and soliciting opinions from the society proposes that the name of the training institution shall not be used for running a school or consulting education.
The exposure draft proposes that the name of an operating training institution that provides management training for enterprises and institutions or quality training for individuals in language and culture, piano, chess, calligraphy and painting, music and dance, computer skills, etc. can be used as training or? As an industry term, the business scope of training can be verified according to its business content? Training (except training activities related to academic education) projects. However, these business training institutions shall not use the words such as educational consultation and school in their names.
The naming points of educational companies
quality first
Create an institutional brand; With the development of training market, many large companies have gradually formed loyalty in choosing training partners and are willing to choose high-quality training institutions they have cooperated with. The consensus of ideas within education and training institutions is the basic premise and guarantee to ensure the quality of education and training and build a brand. An appropriate and wonderful naming can greatly reduce the resistance of products being recognized by consumers, stimulate customers' association, enhance customers' trust in products, and accurately reflect the characteristics of products, brand image to be shaped and consumption positioning. This practice reflects the company's basic belief: each brand establishes customer relationships by intensively cultivating customer needs one by one, and each brand must independently establish customer loyalty. Under this belief, each brand of the company has a clear and unique value orientation, each brand must meet the unique market demand and have different consumption values, and different consumer groups get different values from different products.
Building a brand with personalized training concept
Ideas are mainly embodied in thoughts, spirits, ideas and beliefs. Brand awareness is the foundation and soul of all activities of education and training institutions, and it is also the core part of the brand system of education and training institutions. The name concept extraction of education and training brands is based on the common understanding of education concepts, such as the understanding of basic educational functions such as personnel training and social services, and the reality of education and training institutions. For example, Tsinghua University Institute of Continuing Education not only inherits the motto of Tsinghua University, but also highlights the individual characteristics of talent training and social service, puts forward the school-running concept of educational innovation and serving the society, adheres to the school-running policy of high quality, high efficiency and high level, focuses on middle and high-level management and technical personnel, and emphasizes that continuing education should be oriented to the construction of talent team, the promotion of professional ability of high-level talents and the construction of learning society.
Focus on your excellent training program.
Rolling development, forming its own training project brand with obvious characteristics.
Transplanting the concept of foreign training brands to China/Jian Dan/
For foreign training brands, except for the localization of courses, the curriculum system will generally not be greatly changed, because considering that these courses are relatively mature, teachers have to undergo training and assessment at headquarters, so as to maintain the international training quality. Such brands usually appear in most certification training programs, such as finance and IT.
Naming methods of educational institutions
It is very important for education and training institutions to choose a good name for the company at the beginning of their business.
1. The name principle of training institutions is 2-3 words+academic qualifications, such as Longwen Education, Master Education, Excellent Education, Xueda Education, Learning and Thinking Education, and New Oriental.
2. It cannot be the name used by some training schools or institutions in the market.
3, catchy, fashionable and easy to remember, with a certain cultural heritage, and notes.
4. We should fully consider that the target groups are parents of primary and secondary school students and primary and secondary school students.
5, the name should consider the feasibility of trademark registration.
6. This name takes into account the chain operation.
Reference to naming phrases of educational institutions
The following phrases cannot be used directly and are for reference only.
Xing yue
Hua Qian
Quxue
Lezhi
Menghang
Lampe
Shuoyuan
Xu Tong
Shengda
Fang sheng
Guangsheng
Aoxu
The first light of dawn
Pengfei
Tianhao
star
Katsukawa
Han Sheng
Aachen
Xu Ya
JOE
Huaxu
glory
Xinghua
Qi sheng
Xu Da
Tiansheng
Chineydy
Xu Sheng
Sheng Hui
Xu Lang
wide sky
Mingcheng
Tongchuang
Star
rise
Hongsheng
Honghui
sensible
Dwarm
Shengkang
Huasheng
Zhi Ming
Junzhi
Mingchuang
Kimbo
Chuangbo
Zhi Heng
Chuangzhi
Cheng Chuan
Hallows
Sages and virtuous people
Haitian
Guang Zhi
strong breeze
God's favored son
Gaobo
Zhuoyuetang
Upright/upright
final
Cai Ying
Cai Ying Express Line
the whole family
Raise a sail
Yaxue
Sheris
knowledge
Cher
up
five stars
Wan Jiale
Shengxue
A threesome/threesome
Runzhi
Hot blood bitter soup
An outstanding future
morning star
Dream
baby's breath
Lesi
cola
Elite factory
diligent
Yang Kim
Venus
Jingui
Jincheng
Simple style of study
Jia Qiang
beautiful and magnificent
Fertilizer science
n-th power
372 1 education
1+ education
Phoebe
Points, lines and faces
Zhi Bo
Bai ying
Baishi
Bai Shu
Hou Bo Culture & Education Company: Extensive knowledge accumulates and thin hair accumulates.
Fio Culture and Education Company Fio literature is extensive and profound.
Wei Tuo Culture and Education Company expands its thinking.
Chuangxiang cultural education company
Qiqu cultural education company
Huiteng Huaxia Qizhi cultural education company
Huaxia Qizhi cultural education company
The Nature and Behavior of Gehang Culture and Education Company
Roman Roland, a leading cultural and educational company: one can only lead others, but can't walk instead of others.
The profound connotation of Xuegen Culture Education Company
Point out the starting point of cultural education company's blockbuster.
Cai Yuanpei, Tude Culture and Education Company: People who want to complete moral education are also.
Chenshu culture and education company Chenshumiao
Know the starting point of cultural education company knowledge.
The Learning Roots of Higen Culture and Education Company
Meixi cultural education company perfect learning
Beautiful habits of Meiguan Culture and Education Company
Diangao cultural education company gaoqidian education
Sketch culture education company knowledge is to draw more sketches.
Emerson, a world-renowned educator of Merson Culture and Education Company, silently read The Mystery of the Forest.
The growth of the seedlings of Yanghe Culture and Education Company needs sunshine.
The broad atmosphere of Guangfeng Culture and Education Company
Confucius Institute of Wen Yi Culture and Education Company: Bo Mingyi
Schiller, Shuangmei Culture and Education Company: Finding Beauty from Beautiful Things
Naming reference for educational companies
The following names are for reference only and cannot be used directly.
Liaocheng kunyu education science and technology company
Jining jiayuxing education science and technology company
Beijing zhongye Jingcheng education science and technology company
Beijing jianxun century education science and technology company
Duhang education science and technology company
Chongqing Mu Jing education science and technology company
Yucaiyuan education science and technology company
Luoyang Zhongyuan education science and technology company
Changsha zhuosheng education science and technology company
Beijing longwen global education science and technology company
Meilian mobile education science and technology company
Zhuzhou Qinglong education science and technology company
Beijing Wei ke Chuang Jing education science and technology company
Beijing longrong chenghui education science and technology company
Shengdeshu education science and technology company
Ying zai Jin bang education science and technology company
Beijing hui si hui zhi education science and technology company
Beijing fortune AIA international education science and technology company
Guiyang qianxitong education science and technology company
Beijixing education science and technology company
Tianjin zhuoersi education science and technology company
Zhazimen education science and technology company
Weifang Xin future education science and technology company
Zhengzhou shanxiang education cultural science and technology company
Beijing dongfang Shangzhi education technology co., ltd
Xi institute of modern education science
Ji' nan xueda education training school
Beijing Jia you er NV culture development co., ltd
Beijing East Asia International Technical Training Center
Guangzhou jiacheng consulting consultant co., ltd
Shenyang timely digital animation design co., ltd.
Beijing juneng brilliant education technology co., ltd.
Beijing new concept school Ji' nan education center
Beijing No.4 Middle School Online Schools Tianjin Campus
Hangzhou Xiaoshan district sunshine amateur school
Hubei Dongfang Du Wen Cultural Communication Co., Ltd.
Shanghai universal friendship training center
Bang Xue Tian Xia education technology co., ltd
Kerui Education Science and Technology (Beijing) Co., Ltd. Guangzhou Office
Ji' nan Lin Xue information consulting co., ltd
Jierui Education Group (Beijing)
Qingdao university school of law a-level center
Beijing Haidian District Law and Justice Training School
Wuhan lezhizhou children potential telent training school
Shenzhen yuxing cultural art co., ltd
Shanghai lening college of extension education
China Cultural Center
Shanghai zhuojue talents service co., ltd
Hong kong Yingde Wei investment co., ltd
Ji' nan yangge foreign languages school
Lanzhou IELTS international language school
Beijing Yousheng Huang Hui Education Technology Co., Ltd.
Tianjin shangxue education information consulting co., ltd
Naobuowang training school
Start international education
Face to face international education
Ruite (Right) International Education
Future international education
Lepaisi (Academy Shengjing Haotong) International Education
Zhide education training company
Sheng Yuan education training company
Dongfang Yi Rui education training company
Huinuo (Special) Education and Training Company English Name: WIFORT(WIFORT is composed of wisdom and commitment). )
Yujie Education Training Company English: UNHE (UNHE is composed of universe and heroes), which means the high-end of your company. )
Paopaolv teaching training institution
Babaua teaching and training institutions
Wahaha teaching training institution
Letaotao teaching training institution
Yaya teaching training institution
Tengyue teaching training institution
Feichi teaching training institution
Shidigao teaching training institution
Ruilitong teaching training institution
Beethoven's teaching and training institutions
Gaosi education training institution
Equation teaching and training institutions
Tengda teaching training institution
Century tianjiao teaching training institution
Lezhiyuan teaching training institution
Empty teaching and training institutions
Little doctor teaching training institution
Zhiduoxing teaching training institution
Wisdom Shu teaching training institution
Hong teaching training institution