Teacher A San's recommendation form

Teacher A San joined the copywriting business in 2000, and now she is the creative partner of Ganoderma lucidum Shi Jing and the core lecturer of the ninth classroom advertising copywriting training camp. Former creative director of Shanghai Darby. The recommended list is as follows:

Advertising:

1. Sun Dawei's fantasy world

I respect Mr. Sun Dawei, not only because of his dedication and professionalism, but also because his life itself is a great idea. This book shows me the lifestyle of an advertiser in China.

Further reading: Sun Dawei, "The quality of students is too poor,

2. The road to creativity

The representative works and creative experiences of 32 top creative people in the world. It is not too much to watch it five times.

3. Neil French

Selected works of Neil French, each case begins with a simple background introduction. Although French's advertising style and lifestyle are not "grounded" for China advertisers, it can still give us a lot of inspiration.

4. Blue Trick

George Lewis's advertising career tells his own story, as well as some experiences and cases. Although he doesn't think it's appropriate to put it on himself, he always makes himself feel that advertisers are so fucking cool.

5. "How exciting"

A very sincere book. Although the author is not as free and easy in writing as Sun Dawei, French and George Louis, his subtle insight into human nature and extensive grasp of the pattern still make people look up.

Non-advertising:

Pure personal hobbies have great influence on individuals, such as Shen Congwen's short stories, Yu Hua's novels "Living" and Xu Sanguan's "Selling Blood", his short stories, many poems, Beidao's prose collections (such as "The City Gate is Wide Open"), Sun Fangyou's note novels, Qiao Ye's short stories, Gu Long's martial arts novels, Tang poetry and Song poetry.

I hope it helps you.