B2B2C (similar to C2B2C, except that the instructor has become an institution, like the network platform of many teaching institutions), O2O (combination of online teaching and offline teaching, such as online basic knowledge, in-depth emphasis on difficulties offline, or offline system explanation, online answer, etc. ).
O2O, the abbreviation of Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a platform for offline transactions. This concept originated in America.
The concept of O2O is very broad, which can involve both online and offline. It can be called O2O. Mainstream business management courses introduce and pay attention to O2O, a new business model.
In 20 13, O2O entered a high-speed development stage, and started the integration and perfection of localization and mobile devices, so the O2O business model was born and became an online to offline localization branch.
Extended data:
management mode
Different from the traditional mode of direct consumption by consumers in businesses, in the business model of O2O platform, the whole consumption process consists of online and offline parts.
Online platforms provide consumers with consumer guides, preferential information and convenient services (reservation, online payment, maps, etc.). ) and sharing platforms, while offline merchants focus on providing services. In online to offline, the consumer's consumption process can be divided into five stages:
The first stage: drainage
As the entrance of offline consumption decision-making, online platform can gather a large number of consumers with consumption demand or trigger consumers' offline consumption demand. The common drainage portals of O2O platform are: consumer comment websites, such as public comments; Electronic maps, such as Baidu map and Gaode map; Social networking sites or applications, such as WeChat and Renren.
The second stage: transformation
The online platform provides consumers with detailed information of stores, offers (such as group purchase and coupons) and convenient services, which is convenient for consumers to search and compare stores, and ultimately helps consumers to choose offline businesses and complete consumption decisions.
The third stage: consumption
Consumers use the information obtained online to go to offline businesses to receive services and complete consumption.
The fourth stage: feedback
Consumers feed back their consumption experience to the online platform, and the online platform helps other consumers make consumption decisions. By combing and analyzing consumers' feedback, the online platform forms a more complete local store information base, which can attract more consumers to use the online platform.
The fifth stage: survival
Online platform establishes communication channels for consumers and local businesses, which can help local businesses maintain consumption relationships, enable consumers to spend repeatedly and become repeat customers of businesses.
Baidu encyclopedia -O2O