In the advertising industry, what is most needed is to be different. From the original meaning of words, conception is a creative work and a creative thinking activity, which comes from innovation and wisdom. Originality, originality and uniqueness all refer to the originality of advertising creativity. Creativity is the most obvious feature and the most basic requirement of public service advertising.

Emotional standard

The information conveyed by public service advertisements is a certain concept, and more attention should be paid to communication with the audience's mind. If public service advertisements are too general and rational, they are often not conducive to the public. Cold preaching and blunt slogans can't move the hearts of the audience, let alone bear the ideas they convey.

Simplicity standard

Public service advertisements are aimed at the widest social audience, and the information they convey should be single and specific. It must make the audience clear at a glance, easily understand its advertising intention, and meet the audience's internal needs, that is, public service advertisements should be able to share the same interests with the audience. Simplicity not only makes advertisements more powerful, but also makes advertisements more appealing.

In line with the guidelines of public psychology.

From a psychological point of view, public service advertising is a process in which advertisers exert influence and audiences bear it. As long as the conception of public service advertisements conforms to the psychological laws of the public and can communicate effectively with the public, the intention can be conveyed.

The intention of public service advertisement is to impress the widest audience and make them bear the ideas conveyed by public service advertisement. Audiences vary widely, so public service advertisements that reflect the most familiar things around the audience and are closest to their daily life will make the audience feel intimate because of their closeness.

On the principles followed by the creative design of public service advertisements, Global Ivy Bian Xiao will share them with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.