With the cultural tourism sector invested by Taoyun, we can make full use of passengers' travel time and create some scenes in the future.
Since Taoyun Capital entered Burning Eyebrows at the end of June, some people have suspected its related transactions with LeTV and Jia Yueting. In addition, Wen Xiaodong, the founding partner and CEO of Taoyun Capital, has kept a low profile, and various speculations about this investment company have never stopped.
/kloc-in July of 0/8, in the Beijing office of Taoyun Capital, Tencent Technology met Wen Xiaodong after many interviews. However, Wen Xiaodong himself insisted that the exchange was "just catching up, not an interview". In his view, it is natural to be a low-key investor, and frequent exposure is not good for investment.
Just one day ago (on the afternoon of July 17), Yizhi and Beijing Oriental Che Yun Information Technology Co., Ltd. jointly announced that Yizhi CFO Ren Ruxian, CTO Yuan Bin, Legal VP Liu Xiaoqing and HR VP Ma Dong submitted resignation applications to the company respectively, saying that "the company respects and approves the above resignation applications".
This move was interpreted by the outside world as "going to LeTV" by Taoyun Capital. In fact, the above four executives are all people who entered when LeTV just acquired E.
How will LeTV develop in the future? Wen Xiaodong's attitude is clear. "You can't be so worried. Let's talk about it first." According to him, CEO Yi Yi is looking for it, and it is estimated that it will cost two or three billion yuan in the future.
As for "LeTV" companies such as LeTV Music, LeTV Mobile and LeTV Auto, they all have some investments in "Taoyun", but they are not among the major shareholders. "After investing in the company, if the company develops well, don't worry; If the development is not good, you have to make room for other projects to make money. " Wen Xiaodong told Tencent Technology, "I hope LeTV will get better."
Why is Taoyun Capital easy to enter the fire line?
The earliest transaction with LeTV was that Taoyun Capital wanted to invest in LeTV through private placement, and the time was 20 14 years. "No matter what will happen to Jia Yueting, this company is of good quality and cheap, so it is worth entering." Coupled with quick shots, this constitutes Wen Xiaodong's investment logic, as does Easy Investment.
From the first meeting on the evening of June 26th to discuss the takeover, on the first day of June 27th, Yi Yi formally devoted himself to this matter, and on June 28th, Yi Yi announced that major changes had taken place in Yi Yi's equity, resulting in a new controlling shareholder. "There are many people who oppose it within the company", but in the end Wen Xiaodong still intends to start.
All these changes are so rapid that many legal procedures are difficult to keep up with. In order to complete some investigations, Wen Xiaodong and his colleagues interviewed senior managers, middle-level backbones, drivers and passengers of Easy Access to enhance their understanding of Easy Access.
Wen Xiaodong told Tencent Technology that from noon on July 13 12, Wen Xiaodong held a marathon-style' meeting' with Yi Yi's management and shareholders on behalf of Tao Yun, which lasted until the evening 10, and finally reached a plan that everyone recognized. In the external statement, Taoyun Capital Group confirmed that it would inject the first batch of funds into Yizhi on June 30 to solve the problem of withdrawing cash from Yizhi owners. The statement also said: Taoyun Capital reached an agreement on the issue of Yizhi's shareholding, thus realizing the holding of Yizhi.
After half a month's non-stop work, we finally achieved phased results. Wen Xiaodong specially sent a circle of friends as a souvenir at 7: 00 am on July 14, with a picture of Chang 'an Avenue traffic taken in the office on the 6th floor of/KLOC-0.
In a short time, Wen Xiaodong has made a decision to invest 1 100 million yuan or even 654.38+0 billion yuan. He has done the same thing at least three or four times. Buffett said, "Fear when others are greedy, and be greedy when others are afraid." Wen Xiaodong is a firm performer. "Buffett simplifies investment as the relationship between time and price. I think as long as the company is good and cheap, the investment will be fast. "
Wen Xiaodong does not deny that he has no family background and is not a star investor. One of the ways to invest is to take a quick shot after seeing it. "Otherwise, what do you compare with others?" Quick action must contain risks, but investment is to seek returns after evaluating risks.
There are three points that make Wen Xiaodong insist that it has investment value. Wen Xiaodong told Tencent Technology that, first, although it changed hands, Wen Xiaodong believed that no car platform had experienced so many changes, and the team was a valuable asset after tempering. "They will be brave after knowing shame and prove their ability and value with actions."
Secondly, the travel market has undergone essential changes in recent years, and the phenomenon of burning money subsidies is gradually decreasing. At the same time, it also educated passengers to recognize the business model of taxi market to a certain extent. Easy to get in the relatively high-end market, some owners of Mercedes-Benz and BMW still recognize it. It is easy to have many high-income high-end customers.
Third, Taoyun Capital has invested in some tourist reception companies in Japan. The local car price is about 20 thousand yen a day, 200 dollars. It can provide translation services and introduce scenic spots, which is very suitable for those tourists who travel freely. These methods are transplanted to China, and the cultural tourism sector invested by Taoyun can make the best use of passengers' travel time and create some scenes in the future.
With the above three fundamental considerations, coupled with the consideration of calming the driver's situation and self-help, Wen Xiaodong finally decided to take over the position of controlling shareholder.
"Next, our purpose is very clear, so that one can recover as soon as possible and the business will gradually get on the right track." Wen Xiaodong told Tencent Technology. ;