The non-utilitarian strategic goal of innovation and entrepreneurship education is to make the educated have entrepreneurial consciousness, entrepreneurial personality psychological quality and entrepreneurial ability to adapt to the development and changes of society, rather than taking job vocational training as the connotation or taking entrepreneurs as the guidance.

In this sense, innovation and entrepreneurship education in colleges and universities is not a simple quantitative judgment of college students' entrepreneurial subjects, nor is it a quality judgment of the success of entrepreneurial projects, but a quality judgment of higher education talents with innovation ability as the core.

With the progress of innovative technology, the original economic and social development model has changed, and the post-crisis era highlights the era value of innovative economy. The development of innovative economy provides opportunities for the development of entrepreneurship education. Human capital has become the core element of economic and social development. Only by accumulating rich human capital can continuous innovation be possible.

Innovation and entrepreneurship education can cultivate people's entrepreneurial ability and enhance human capital. This ability can help generate business ideas and make it possible for future leaders to solve more complex, closely related and rapidly changing problems. Only by developing innovation and entrepreneurship education with the goal of improving entrepreneurship can we maintain the innovation vitality of society and the sustainable development of innovation economy be possible.