The financial report shows that in 2020, Tencent's online advertising business revenue increased by 20% year-on-year to RMB 82.3 billion, benefiting from platform integration and algorithm upgrade, as well as increased demand from advertisers in industries such as education, Internet services and e-commerce platforms. Social and other advertising revenue increased by 29% to RMB 68 billion.

Tencent pointed out that in the third quarter, despite the weak advertising demand in industries such as education, insurance and games, the steady demand of advertisers in consumer goods and Internet services, as well as the contribution of advertising revenue brought by the merger of Easy Car, still promoted the growth of advertising revenue.