Tea has a long history in China, and there are many kinds of famous teas. In recent years, tea franchise stores have gradually warmed up in China, attracting many investors, and many people have followed suit. The tea market is booming. Taking this opportunity, major tea enterprises are vigorously building their own tea brands, and various advertisements are widely publicized to expand the brand's popularity and influence. An excellent tea enterprise can become a leader in the tea industry. In addition to its strong product competitiveness, it has also made some efforts in the market, among which tea brand marketing is the key to its fame. 1. The finishing touch is a good brand name. China has a saying of "correcting the name" since ancient times. As the saying goes, "the name is irregular and the words are not smooth." Tea enterprises should do a good job in tea brand marketing, and the brand name of tea is related to the success or failure of the brand. Some people compare it like this: "A good brand is a dragon. Giving it a good name is like making the finishing touch, which can be described as a stroke of genius." It can be seen that the brand name is the soul of the brand, which embodies the personality, characteristics and characteristics of the brand. As far as tea brands are concerned, a good name is an eye-catching pen. In addition to catchy and easy to remember and understand, it must also reflect the brand characteristics and cultural positioning, which is also conducive to tea brand marketing for tea enterprises, such as: famous mountain ecological tea-ecology, health, heavenly robe drinking, imperial tea-palace and so on. These names are closely related to the culture of the enterprise. With the establishment of brand system and brand image, they become important intangible assets of enterprises. 2. Use "feeling" to spread-the brand slogan "feeling", that is, moving and infecting, is an innovative slogan or communication point, which is easy to attract consumers' attention and spread, thus forming a good word-of-mouth communication. In the tea industry, the advertising language of many famous brands has been well known by consumers. The tea industry is different from other industries. In order to gain more development space, it must be supported by culture. Tea tasting is a symbol of elegance and taste, and it is also a healthy life concept. Therefore, when doing tea brand marketing, tea enterprises can't ignore the cultural atmosphere in tea brand advertising language. 3. "New" empathy-brand creativity Brand creativity has four characteristics: novelty, surprise, shock and effectiveness, but even the best creativity must be connected with consumer psychology. How do tea enterprises do well in tea brand marketing? The advertising creativity of tea brands is very important. It should attract consumers' attention and make them buy your products. It must have good characteristics. Unless your advertisement is very creative, it will be like a ship that is quickly swallowed up by the night. The "idea" here is creativity. 4. Internal and external repair-brand image How do tea enterprises do tea brand marketing well? Under the premise of cultivating internal strength, tea enterprises can't ignore external image. The unified image of the brand is the most intuitive brand education factor for consumers. Throughout the domestic large and small tea franchise brands, they all attach great importance to the unity, integrity and reproducibility of brand image. Consumers' acceptance of the brand is first of all the acceptance of the image. Therefore, the unification of tea brand franchise stores all over the country is the first card in consumers' minds and a model of successful tea brand marketing.