A stall shop of 10-30 square meters does not need many staff, and it can be run by 2-3 people. Counting these costs into each cup of products is not very high, and the profit rate is willing to reach more than 65%. The company will have a professional site selection team to choose a suitable store for franchisees. According to the daily average turnover of 4,000-8,000, the monthly turnover can also exceed 200,000.

The reason why Mi Xue Bing Cheng controls the cost of raw materials is because it has greater bargaining power in raw material procurement. Anyone familiar with Mixue Ice City knows that in 20 12, Mixue Ice City built its own factory and R&D center, which realized the self-production of core raw materials, and later set up a warehousing and logistics center, which also solved the problem of raw material distribution. Large-scale procurement and production of raw materials undoubtedly reduced the cost of raw materials to the maximum extent.

In addition, from the market distribution and positioning, we can also see the cost difference between the two. Honey Snow Ice City has always placed high quality and low price on the whole product positioning. In the atmosphere of the whole market shouting "consumption upgrade", we have always insisted on sinking the market audience to third-and fourth-tier cities, dating back to the development of Honey Snow Ice City. In the site selection of most cities, the third-and fourth-tier cities are the main ones, and even the town-level areas have the figure of honey snow and ice city. You know, the consumption level in these areas is generally low.

Looking back, Naixue's tea is aimed at Starbucks in terms of product, packaging, store environment and other latitudes, especially for big stores over 200 square meters, which is directly different from hi-tea. You will clearly see that its store distribution and market are mainly concentrated in first-and second-tier cities like Starbucks. Compared with third-and fourth-tier cities, prices and consumption levels in first-and second-tier cities are generally higher.

Online and offline simultaneous operation:

For Mi Xue Ice City, the threshold for opening a store is still not high, and small shops of 10-30 square meters can also be operated. Beverage stalls are common and the store size is flexible. Shops can often do some activities to attract more customers. Old customers can enjoy discounts, and new customers are willing to try. Open a shop near the university, near the school, near the office building, and you can also cooperate with takeaway software. The main target groups are college students and office workers, which are the main groups of online consumption.

Refer to the above content: Phoenix Net -6 yuan milk tea hits 30 yuan. Where is the milk tea more expensive than Mi Xue Bing Cheng?