When many users use the platform for email marketing, they always don't know the frequency of sending, and they don't know what kind of sending frequency to keep from customers' feedback and achieve the purpose of marketing. Today, Rushmail will share with you the precautions of email marketing sending frequency.
First of all, mail marketing must be based on long-term large-scale delivery, and the delivery effect will be better. Fishing for three days and drying the net for two days will greatly reduce the effect. The sending frequency can be divided according to the marketing content. Even if it is sent to the same user, there is no problem as long as different types of emails are sent. The last thing users like is to always send the same type of email. Therefore, before sending an email to confirm the sending frequency, it is necessary to confirm the mail type of the email sent to the recipient. For example, marketing email, notification email, customer greeting email, member subscription email, transaction email and other different categories. Different mail types determine different sending cycle frequencies. Then classify the target users, such as high-intention customers, potential customers, customers to be developed, after-sales users and so on. With the classification of email content types and customer groups, you can choose the target group to send every time you send an email.
Marketing email should be the most frequently sent by email marketing, and this kind of email is also the most offensive to users compared with other email types. It is suggested that this kind of email should not be sent too frequently. The general cycle is once every half month or once a month. Notification mail and transaction mail, which do not need to specify how often they must be sent, can be sent directly if necessary. Generally speaking, notification mail users have a low degree of disgust. Customer greeting email is also a good way for enterprises to recall customers. This kind of email is also the most acceptable way for users. These suggestions are that you can send a weekend greeting email every week or send an email greeting on major holidays. Member subscription emails are more aimed at users who actively subscribe to the company, and customers are interested in keeping an eye on enterprise dynamics. It is suggested that enterprises can send emails of company news and industry consultation once a week and once a month to keep customers concerned.
In addition to ensuring a reasonable frequency of emails, you should also be as friendly as possible when sending editing emails. For example, insert unsubscribe and complaint buttons, so that users have a channel to unsubscribe, so as not to directly complain about emails. In addition, Rushmail can create an unsubscribe list in the background, collect the unsubscribe records of users through each transmission, analyze the reasons for unsubscribe, and improve the subsequent transmission plan. In addition to unsubscribing from the platform, you can also count the open and click data sent each time. In addition to the email address, there are also corresponding IP, region, number of times of opening, number of times of clicking hyperlinks, etc. Then you can export the open and click data of each sending task, and then do data classification and customer classification, for example, you can classify customers by region and number of times of opening. If there are activities aimed at a certain area, they can only be sent to the target users in that area, and the effect will be half the effort.