1. Strong communication ability: The short video platform has a huge user base and a highly active social network, which can quickly spread and promote products. Through Fowler's education on short-sighted products, we can quickly convey product information to potential users and improve brand awareness and exposure.

2. Good video display effect: Through short videos, the features, functions and usage of products can be displayed intuitively, which can attract users' attention. Compared with words or pictures, videos are more appealing and attractive, and more attractive to users.