First, the piano training institutions enrollment plan

(1) Purpose

1, through a series of promotional activities, publicize the enrollment information of piano schools and promote the concept of happy learning art, so that piano schools can establish a good brand image in the eyes of parents and students and lay a good foundation for future development.

2. Through the operation of promotion activities, students' sense of identity in learning art is deepened, which has a wide influence among students, thus affecting the concepts of friends and parents. Schools can make students versatile, thus improving the reputation of piano schools and the loyalty of parents.

(2) Promotion plan

Online activities:

1, let the red envelope fly.

Piano schools will put brochures in red envelopes and hire several people to send them to schools or communities. This booklet contains the detailed address of the piano school. Students will have the opportunity to listen to two classes by filling in their personal information at the registration office with red envelopes and student ID cards. It is best to use the power of teachers' authority to carry out publicity in schools.

Objective: To attract public attention, attract students' attention, enhance students' curiosity and win the favor of parents with red envelopes. Imagine who will refuse the red envelope, thus deepening the memory and causing a certain sensation.

The contents of the advertising brochure should include piano school profile, address, features, trained talents and achievements.

Implementation method: let the red envelope fly with a brochure, a 15% discount registration card and course arrangement. Parents can enjoy a 15% discount with their cards, and sign-in desk, who is attended by teachers at the back of each course, can also reassure parents.

Manpower arrangement: On Tuesdays and Fridays, the piano school employs ten students to distribute red envelopes in residential areas.

Delivery cost: 500 red envelopes, 2,000 brochures, 2,500 in 0.2 yuan = 500 yuan, and 505 in 250 yuan.

Note: Do not affect residents' rest. You can put the red envelope on the door handle, or you can cooperate with shops near residential areas and put the red envelope on the shopping bag of the shop. Residents will go home with red envelopes after shopping.

2. The more you recite, the happier you are.

There is a lot of content in the brochure in the red envelope. Whoever can recite a certain aspect of the booklet will get a souvenir from the piano school for free. Sharpening a knife without mistaking a woodcutter is actually a verbal communication.

Implementation method: The piano school sends two staff members to supervise the increasingly happy activities. The staff is waiting for the students who come to register at the gate of the primary school. The students took the staff to tell the parents who came to pick up the children that the students could get the exquisite gifts provided by the piano school on the spot.

Manpower arrangement: two staff members are waiting at the school gate from 1 1 to 13, 15 to 18 every day.

Essentials: 100 exquisite gifts.

Matters needing attention: To do a good job in publicity, we must pass on the activity of getting more and more happy back to primary school students, and use the psychology of primary school students to join in the fun and form a good atmosphere of getting more and more happy back.

3. Looking for literary angels

Post activities to find literary angels on WeChat, near schools and communities, encourage students who want to study or learn talents to sign up, and then select literary angels according to the selection of the public and schools (mainly based on potential).

Implementation method: In each local school, the teacher recommended two students with literary potential and 20 students participated in the competition. Those with high scores will be awarded the title of literary angel, and the competition place can be in a square with many locals.

Manpower arrangement: a staff member of the piano school is responsible for setting questions, inviting judges and contacting the venue.

Delivery fee: piano school free study card.

Note: In order to ensure fairness, justice and openness, we can recruit students while the iron is hot in the square.

4. The crazy boy said

Many people don't love literature and art because they don't believe that they can learn art at all. Crazy boy said that it is to provide these potential people with an opportunity to love literature and art. You can teach everyone how to learn art in the community or on the school playground on a cloudy day. Crazy boy said that this roadshow is a good time to accept on-site registration.

Implementation method: parents in the community select talented teenagers, and those who can speak can get a semester study opportunity provided by the piano school.

Manpower arrangement: Two teachers from piano school are sent to a residential area every weekend to hold an activity called Crazy Boy Talk, which is actually a kind of mobile lecture.

Delivery fee: the tuition fee of piano school for one semester.

Note: Choose the time when students leave school and parents leave work, which is the peak of people flow. There are many people attending, and the publicity is wide.

5. Find the key to composition

Piano School published the information of artistic keys on its website, including nine small keys and one big key. These ten keys are hidden around the piano school, and the nine small keys are the art resource library, which can open the art resources. With the clearance code on the keys, you can get the art resources of the piano school, and you can study in the piano school indefinitely if you find the big keys.

How to do it: The hidden location of each key is indicated on the official website. People go to official website to dig for clues and look for the key to art.

Manpower arrangement: The staff of a piano school is responsible for hiding keys and writing tips, which are regularly published on the official website.

Delivery fee: unlimited learning card of piano school.

Note: The tips of artistic keys are on the official website. By solving riddles and Tibetan poems on lanterns, the hiding place of the keys is given to ensure the safety of the hiding place.

Online activities: QQ group

Reason for choosing: More and more students and parents have QQ, which is the online media that students often contact.

Publicity strategy: Primary schools hire a student in each grade to send publicity information about art training schools in his QQ group, which will probably be put into about ten primary schools.

Distribution cost: There are 6 grades in the school, and students in each grade are responsible for 10 QQ group (to ensure peak delivery every night).

Second, how does the piano training school recruit students?

1, branding

If you want to do a good job, you must sharpen your tools first, which is also quite applicable to the enrollment of piano training classes. Before opening or large-scale enrollment, piano training schools should transmit brand information according to different local media or channels, such as TV, newspapers, magazines and self-media. At the same time, it can also be matched with preferential activity programs to attract parents' attention and support brand exposure in the market, which is also one of the necessary steps for successful enrollment.

Step 2 provide information

Under the brand promotion, many parents will come to consult the registration information. At this time, the piano training school should prepare enough leaflets, registration forms and brand strength descriptions to attract interested parents to sign up, and at the same time list the teachers of each teacher for parents to express their approval. Of course, piano training schools also need to clean up the environment of piano training classes, so as to improve/increase the bright and clean training places in the eyes of parents.

3. Qualification examination

Piano training class is not suitable for every student. Here, the piano training school needs to verify according to the information of the applicants and eliminate some places that do not meet the learning requirements. At the same time, according to the information of students who meet the registration conditions, they should be divided into classes from the aspects of age and learning progress to support the learning unity of the whole class.

4. Formal registration

After successful placement, the piano training school needs to contact these students one by one to inform them of the time, place, specific courses, payment of fees and other information, and the enrollment process is over.

The above is Bian Xiao's sharing, and I hope it will help everyone.