Ma Hua Teng isn't just talking, he's already doing it.
On April 30, Tencent announced that it would upgrade the loan amount of the housing plan and spare no effort to improve welfare and retain outstanding talents! It is understood that the property is scheduled to be officially launched on 20 1 1, and has been upgraded several times since then. With the rise of housing prices in recent years, Tencent keeps pace with the times and upgrades the loan quota again to meet the actual housing needs of employees.
This upgraded version is also called "Housing Plan 3.0". After the upgrade, Tencent's eligible employees can apply for more interest-free loans when purchasing the first suite. Among them, first-tier cities in the north, Guangzhou and Shenzhen can apply for interest-free loans of 600,000-900,000 yuan, and second-tier cities such as Chengdu can adjust to interest-free loans of 300,000 yuan.
In fact, a few years ago, an article "Don't let Huawei get away" caused a heated discussion on the Internet, which made many people realize that to retain talents, they must live and work in peace. In the past two years, cities all over the country have been promoting affordable housing and affordable housing system, and launched a vigorous competition for talents!
In this regard, the enterprise is also very generous! Enterprise welfare benefits are good, and the actual demand for talents is solved, so as to retain talents for themselves and the city!
Just like Tencent plans to upgrade the PLUS quota, it is Ma's plan to let everyone work with peace of mind and reduce the uncertainty of housing. Quota increase is an elastic adjustment mechanism that is regularly reviewed and adjusted every year based on the original housing plan and comprehensive factors such as policy, market and industry benchmark. This also took a lot of thought!
Just like grabbing talents between cities, there is natural competition among Internet giants, and they also need better welfare to attract and retain talents.
Following the launch of the housing plan by Tencent in 20 1 1, in 20 12, JD.COM also launched the "housing plan" welfare project, providing eligible employees with unsecured, unsecured and interest-free housing loans of up to 1 10,000 yuan, which is used to pay the down payment for the first home of employees in the support area.
In addition, Ali has a similar welfare policy. Each employee of Ali can get a loan of 300,000 yuan, which is interest-free for three years. Employees who have worked for two years can apply for a loan when they buy their first house. Moreover, Ali has built 380 new high-end apartments near the headquarters in Hangzhou, and the price is only 60% of the market price!
Solving the housing problem of employees and retaining talents not only meets the needs of enterprises themselves, but also reflects the sense of responsibility of enterprises.
Having said that, it has to be mentioned that on April 19, 2009, Tencent announced the grand strategy of "taking root in consumer Internet, embracing industrial Internet and promoting sustainable social value innovation". This new blueprint of "promoting sustainable social value innovation" includes digital public welfare, rural revitalization, scientific and technological innovation, educational innovation, carbon neutrality, less (food, energy and water) and so on. The first phase will invest 50 billion yuan for model exploration and pilot construction.
In fact, whether it is to retain talents internally or to explore innovative models of social values externally, we can see the sense of social responsibility of large Internet companies. No wonder some experts commented that responsible enterprises can go further!