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As the earliest sci-fi magazine in China, Star Han has been a classic in the hearts of sci-fi fans since it was founded by 1989. But on 20 18, it was announced that it was renamed Xinghe. This change surprised many people and caused extensive discussion. So, why did Xinghan Brilliant change its name? Let's find out.

cause

1. Transformation and upgrading

According to Wang Jinkang, president of Xinghe magazine, the name change is to better adapt to the current development trend of science and technology culture and better serve readers. He said that "Xinghe" will adhere to the consistent concept of "Xinghan", at the same time strengthen the diversity and depth of content, and create a richer and higher-end science fiction reading platform.

2. Brand upgrade

Renaming is not only an upgrade of magazine content, but also an upgrade of brand image. Before the name change, star Han has become one of the important representatives of China's sci-fi culture, but there is still room for improvement in his influence. Renaming it "Xinghe" not only makes the brand more fashionable and international, but also conforms to modern people's yearning for technology and the future.

3. Inheritance and innovation

The renamed Xinghe did not completely abandon the tradition of Xinghan, but innovated on the basis of inheritance. For example, Xinghe has added more network elements to the magazine content, and launched new products such as social media platforms and mobile clients, making it easier for readers to obtain sci-fi information and read magazines.

operation sequence/order

If you are a loyal reader of Star Han and want to know more about science fiction, you can follow the following steps to get Star River magazine:

1. Buy or subscribe to Star River magazine in official website;

2. Buy Star River magazine in major bookstores or magazine stalls;

3. Download the Galaxy mobile client for online reading.