Planting grass on the Internet is a new consumption form, which means sharing the information of goods or services through the network platform, so that netizens can understand and try goods or services, and ultimately promote the sales of goods or services. The characteristic of this consumption form is that it is not only promoted by the merchants themselves, but recommended by some trusted and influential people.

The background of planting grass online lies in the popularization and socialization of online consumption. With the development of the Internet, people no longer just browse information online, but begin to communicate and share it online. In this process, some influential people began to become the leaders of mass consumption behavior, and their recommendation and sharing can drive many people to have consumption desires.

Internet planting grass has penetrated into various fields, from cosmetics, food and clothing to products and services such as tourism, education and real estate. People share their experiences and evaluations through online platforms. At the same time, various social platforms, live broadcast platforms, etc. Think of the internet as one of its own business models. With the continuous progress of technology, network planting grass has become an increasingly important form of consumption and an important way for businesses to obtain target consumers.