"Smart education" is a modern educational information service system led by the government and jointly built by schools and enterprises, which mainly includes two parts: online education market and educational information market. According to the Analysis Report on the Development Prospect and Investment Strategic Planning of China Smart Education Industry in 2065 438+09-2024 by Forward-looking Industry Research Institute, the smart education market in China was less than 90 billion yuan in 20 10. By the end of 20 17, the market size of intelligent education in China exceeded 454.2 billion yuan, with a compound annual growth rate of 22.86%.
Chart1:2010-2017 China smart education market scale (unit: 100 million yuan)
Source: Organized by Prospective Industry Research Institute.
The online education in China was first developed in the online schools in 1990s. After 20 10, many internet companies began to set foot in online education. The following figure shows the development of online education in China:
Chart 2: The development process of online education
Source: Organized by Prospective Industry Research Institute.
The market demand is large, and it is estimated that the scale will exceed 350 billion in 2020.
On September 20 17 1 day, the new People's Republic of China (PRC) Private Education Promotion Law came into effect. With the emphasis of the Ministry of Education on maker and STEAM education, the increase of investment in the construction of "three links and two platforms", the start of the PPP model pilot, the full opening of the second child policy, and the gradual maturity of cutting-edge technologies, all these have created a good environment for the development of the education industry, and "smart education" has ushered in new historical opportunities. As of June 20 17, the number of online education users in China has reached1440,000. It is predicted that the market scale of intelligent education in China will exceed 350 billion yuan by 2020 and reach 500 billion yuan by 2023, which shows that the market prospect is good.
Chart 3: 2011-2017 Changes in the scale of online education users (unit: 10,000 people,%)
Source: Organized by Prospective Industry Research Institute.
Chart 4: 2018-online education market scale forecast in 2023 (unit: 100 million yuan)
Source: Organized by Prospective Industry Research Institute.
The industry is in a blowout situation, with the accelerated influx of capital from all sides and fierce market competition.
The huge market temptation has also attracted the attention of all parties. There is a fierce market battle between online enterprises. Online education websites specializing in K 12 education mainly include New Oriental, Ape question bank, ladder network, 365 good teachers and so on. There are various apps dedicated to eliminating communication barriers between parents and schools, such as dragonfly school letter, everyday, inside and outside the school, and wing school communication. There are websites that provide solutions from hardware facilities to software packages for smart education, such as China Silicon Valley Online; There are e-commerce websites specializing in e-commerce in the education industry, such as Taobao University in Taobao and Tencent's micro-lecture hall.
At the same time, the industry is also facing the survival of the fittest. Since 20 15, the development of online education has been favored by capital, and industry investment events have occurred frequently, which has effectively promoted the development of the industry. With the economic and social development in China, the number of newborns is increasing, and the proportion and scale of education expenditure will be higher and higher, and the education market in China will usher in further development. Yes, investment and financing in online education industry will be more frequent, and mergers and acquisitions in the industry will be more intense.
Chart 5: Typical investment and financing cases of online education industry from 2065438+05 to 2065438+07.
Source: Organized by Prospective Industry Research Institute.
Relying on the development of artificial intelligence, explore innovative industry models.
In recent years, thanks to the rapid development of mobile digital technology, intelligent educational products such as intelligent recording and broadcasting system, interactive intelligent electronic whiteboard, physical video booth, e-book bag and so on are widely popular in the market. At the same time, new technologies such as intelligent voice technology and network video communication technology have continuously entered the field of online education, further accelerating the development pace of this industry.
However, it must be noted that the current online education only realizes online resources and private education, which is not enough to support the concept of wisdom education. The combination of advanced technology and people-oriented is the key word in the field of education. Among them, the hot artificial intelligence in recent years is undoubtedly the focus of the development of intelligent education.
At present, the usage and concepts of artificial intelligence and other technologies in different platforms are still different. For example, Hujiang.com, an online education company, emphasized that artificial intelligence is the future of education, and then launched personalized online education products based on big data, hoping to use artificial intelligence technology to get rid of dependence on teachers. ?
For example, 5 1Talk, which started in the adult English market, emphasizes the interaction between teachers and students of artificial intelligence, including intelligent speech recognition, intelligent interactive classrooms, intelligent robots and other products, all with a view to strengthening the interaction between students and teachers and changing the simple information dissemination education model.
Although advanced technology represented by artificial intelligence can be applied to the field of education at many levels, as teachers and students, personal words and deeds, the transmission of methodology, the inspiration of thinking, the dissemination of values and other educational connotations are irreplaceable by machines, so education still emphasizes people-oriented.