Therefore, we can draw a conclusion that the market prospect of children's education industry is very broad, and it has become the most dynamic and meaningful sunrise industry in our time.
According to the Report of China Residents' Consumption Survey released by China Social Survey, the total market value of English training market in China is close to 654.38+0.5 billion yuan, which is equivalent to the annual output value of a medium-sized city. By 20 10, the total market value of English training in China will reach 30 billion yuan (Beijing Evening News-65438+February 20, 2006).
English training market can be subdivided into adult English training, middle school English cram school and children's English training. As far as the current situation is concerned, although the adult English training market is hot, it has become increasingly saturated. Moreover, due to the unstable learning time and poor persistence of adult English, the market is limited by many factors such as the age and education level of the target population, and the market is narrow and the space for further development is limited. Middle school students' English tutoring market is also relatively depressed, mainly because junior and senior high school students are under great pressure to enter higher schools, and the academic burden of various subjects is too heavy to participate in off-campus training.
In contrast, children's English training market is infinitely broad. The data shows that 52% of the annual per capita education expenditure of middle-income families in China is mainly used for English training. In a medium-sized city with average economic development, the annual per capita expenditure on amateur education is about 3,000 yuan, of which more than 90% families need English training for children. This shows that the market potential of children's English training can not be ignored.
The huge scale of children's English market undoubtedly provides many training institutions with opportunities for career development. In fact, in recent years, children's English training institutions have sprung up one after another, and the competitive pattern in this market has also been formed. However, at present, the operation scale and teaching services of most children's English training institutions are mixed, which is generally unsatisfactory, and there is no really strong children's English brand in the market. Low-level repeated competition has seriously hindered the healthy development of children's English training market, and it is difficult to fully release the huge market potential.
Facing the huge market demand and chaotic competition pattern, Reed (China) Group Company, based on its deep understanding and persistent pursuit of children's education, and on the basis of in-depth investigation and understanding of the actual demand of children's education market in China, combined with the development trend of education reform in China, United with authoritative education and teaching institutions at home and abroad, and made full use of its world-class educational resources and development advantages, launched the "Reed School" children's education brand for the domestic basic education field.
Reed School advocates innovative educational ideas, devotes itself to dedicating the world's best educational products to children in China, bringing the world's most advanced educational and teaching projects to children in China, encouraging children to explore and learn independently by using advanced technical aids, promoting the growth and expansion of diversified teaching markets, and making children's laughter overflow in harmonious families and campuses. As a first-class brand of children's education in China, Reed School provides a diversified and long-term product and a lifelong professional world for people who are keen on children's education and potential partners of Reed School.
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