Line up unsafe goods (goods with poor freshness, scars and bad taste), ensure the stability of display, ensure that goods are not easy to fall, and properly use containers and spare parts. Carry out thorough hygiene management and give customers a clean feeling.

Second, the display is easy to watch and select.

Generally speaking, it is easiest to look down 20 degrees from people's eyes. The average human vision ranges from 1 10 degrees to 120 degrees, and the visual width ranges from 1. 5M to 2 M, the viewing angle is 60 degrees when shopping on foot in the store, and the visual range is1m.

Third, the monitor is easy to take and put back.

When buying goods, customers usually hold the goods in their hands, confirm them from all angles, and then decide whether to buy them. Of course, sometimes customers will put their goods back. If the goods on display are not easy to take and put back, perhaps just because of this, the opportunity to sell goods is lost.

Fourth, a display screen with good feel.

1, clean feeling

Don't display the goods directly on the floor. Don't put the goods directly on the floor under any circumstances, and pay attention to removing rust and stains from the shelves. Clean up in a planned way. Channels and floors should also be cleaned frequently.

Step 2 be fresh

Ensure the good quality of goods, which is longer than the shelf life and closer to the production date. Ensure that the goods are free of dust, scars and rust. Let the goods face the customers. POP, which enhances the charm of goods, is also an important factor.

Step 3 be fresh

In line with seasonal changes, different promotional activities make stores full of changes and constantly create novel store layouts. Seasonal decorations. Set up billboards related to commodities, and focus on displaying related commodities. Render the shopping atmosphere through lighting and music. Deduct the real life goods scene. Demonstrate practical methods to promote sales.

Five, provide information, convince the store

It is very necessary to provide visual information to customers through vision, and customers get information from the displayed goods; Height, location, layout, billboards, fashion ... ...

Sixth, the issue of display cost.

In order to improve profitability, we should consider: selling high-quality, high-priced and high-profit goods with best-selling products. Display of related goods: timely, reduce the cost of containers and spare parts. At the same time, we should improve efficiency and prevent the loss of goods.

Seven, the main points of stereotyped writing display up three-dimensional display.

(1) The displayed goods should be consistent with the "surface" in front of the shelf.

(2) The "front" of the goods should all face the access side.

(3) Avoid customers from seeing the shelf partition and the baffle behind the shelf.

(4) The height of the display usually keeps the displayed goods at a finger's distance from the upper shelf partition.

(5) The distance between the displayed goods is generally 2 ~ 3mm. ..

(6) When displaying, check whether the displayed goods are correct, and put up a billboard and pop.

Extended data:

Principle of supermarket commodity classification

Classification principle of grand classification

In the supermarket, it is better not to divide it into more than ten categories, which is easier to manage. However, it still depends on the business philosophy of the operator. If operators want to expand their business scope to a wide range of fields, they may have to use more big classifications.

The principle of general classification is usually based on the characteristics of goods, such as production source, production mode, treatment mode and preservation mode. A large group of similar goods are grouped together as a large category.

For example, aquatic products are a big classification, because the sources of commodities in this classification are all related to water, sea or rivers, and the preservation methods and treatment methods are similar, so they can be classified into a big category.

Classification principles in classification

(a) according to the function and use of goods.

According to the function or use of goods when they are used by consumers, such as candy and biscuits, a middle classification of "breakfast connection" is divided.

Breakfast connection is a concept of function and use, and these goods are provided to solve the problem that consumers have a "rich breakfast", so in the classification, toast, bread, jam, peanut butter, cereal and other goods can be gathered to form this intermediate classification.

(two) according to the method of manufacturing goods.

Sometimes the uses of some goods are not exactly the same, and it is a bit difficult to divide them according to their uses and functions. At this time, we can approximate the method of commodity manufacturing.

For example, in the large classification of livestock products, there is a Chinese classification called "processed meat", including ham, sausage, hot dog, fried chicken, bacon, bacon and other commodities. Their functions and uses are different, but they are similar in manufacturing, so "processed and reproduced meat" has become the classification of China.

(3) According to the origin of the goods.

In the business strategy, sometimes it is hoped to highlight the characteristics of certain commodities and must be managed specially, so the origin of commodities is developed as the basis for classification.

For example, some stores attach great importance to foreign customers in the business circle, so they pay special attention to the operation of imported goods, and list the middle classification of "imported biscuits", and all foreign biscuits are collected in this middle classification, which is convenient for the statistics of purchase or sales, and is also conducive to the performance of the store.

Classification principle of small classification

(1) Classification by function and purpose

This classification has the same principle as intermediate classification, and it is also a more subdivided classification based on function use.

(2) Classification according to specifications and packaging types.

When classifying, specifications and packaging types can be used as the principles of classification. For example, drinks packaged in aluminum foil, instant noodles in bowls and 6 kg of rice are all products under this classification principle.

(3) the principle of commodity classification by composition.

Some commodities can also be classified by ingredients, such as 100% juice, and "juice containing 100% ingredients" falls into this category.

(4) Taking the taste of commodities as the principle of classification.

The classification of goods by taste, such as "beef noodles", can also be used as a small classification, and all beef noodles belong to this classification.

The principle of classification is to provide a basis for classification, which comes from the concept of goods. How to use the classification principle flexibly and work out a good classification system is the real focus of this principle.

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