Education has always been a concern of people. From the re-opening of the college entrance examination system after the reform and opening up, to the nine-year compulsory education system, and then to the topic of twelve-year compulsory education today, education has never been ignored, and it has been shelved. This also shows that we pay more and more attention to education, but a new industrial chain, the education industry, has been derived from it, from its establishment to prosperity to today's small scale, full of enthusiasm and time.

First, I hope my son will become a dragon and my daughter a phoenix. What every family wants most is their children to succeed and get ahead. This sentence has been circulated in China up to now, and it always has its own reasons and reasons. It is no exaggeration to say that parents' expectations and parents' desires for their children are only stronger, not the strongest. Because of this mentality, educational institutions have attached great importance to children's education, almost hoping that children's grades will be accelerated, and various remedial classes and cram schools have been launched. Even if the tuition is expensive, parents will not hesitate to invest in their children.

Second, herd mentality. Parents are also nervous when all the children around them choose to tutor. What if their children don't go to cram school and their homework falls behind? What if their children don't make progress and the starting line is not as good as other children? This anxious mentality urges parents to pay attention to the situation of their children spontaneously. Local educational institutions have already preferred to miss it in the morning paper. Invisibly, an educational wind has blown up.

Third, diversification of teaching products. In order to gain parents' trust and attention, major educational institutions have conducted a comprehensive market research on educational products, developed courses, and developed various, diversified and personalized courses, and created a tense training environment through sales methods such as vigorously rendering and hunger marketing, which made parents feel anxious and eager to sign up for each other immediately, learn quickly, and let their children win at the starting line of learning, thus being willing to pay for themselves.

? In the end, the business of off-campus training institutions is in full swing, which is the reason for schools, parents, children and educational enterprises. We should treat it rationally and never put psychological and physical pressure on our children.