According to the relevant documents of Publicity Department of the Communist Party of China and the Ministry of Education, we will promote the deep integration of school media in institutions, channels, platforms, personnel and teaching. Build the education media center into the mainstream public opinion position, public opinion aggregation platform and campus service platform of the school.

Media integration and development is the general trend. In the education system, the form and content of ideological and political education in colleges and universities should take advantage of the situation, keep pace with the times and change with the times in order to seize the commanding heights of public opinion guidance. The construction of media center has become the innovation of ideological and political education in colleges and universities.

Taking Huaqiyun's media training room as an example, based on big data and intelligent analysis technology, all-round public opinion information such as public opinion, thematic public opinion, regional public opinion, website subscription, etc. Provide reference for the topic selection. Grab the content of public opinion related to our school, and make emotional prediction of public opinion related to our school, and make early warning of public opinion through SMS and other means. , so as to improve the ability of colleges and universities to deal with public opinion;