First of all, the book thinks that journalism and communication is "engineering in liberal arts". On the one hand, it plays a role in rectifying the name of news communication; On the other hand, raising practical ability to the height of subject characteristics will help to fundamentally overcome the shortcomings of journalism and communication education. Secondly, the book is strategic and targeted in explaining the conditions for running a school of journalism and communication, and also reflects a strong sense of responsibility of a journalism and communication educator.