I. Introduction to E-commerce
E-commerce is an electronic transaction and related service activity carried out on the Internet, intranet and value-added network, and it is the electronization and networking of all links of traditional business activities. Business administration is a discipline that studies the basic theories and general methods of economic management of industrial and commercial enterprises.
Second, the professional introduction
E-commerce is an undergraduate major approved by the Ministry of Education in 2000. It belongs to e-commerce major, and the basic study period is three years. It is a major that relies on information technology such as the Internet and faces business activities in modern economic and social fields. E-commerce specialty can be divided into two basic directions: e-commerce economic management direction and e-commerce engineering technology direction.
The direction of economic management requires focusing on the knowledge and skills related to Internet economy and enterprise management, while the direction of engineering requires focusing on the knowledge and skills related to Internet technology and business information. This major includes website (online shop) operation, cross-border electronic commerce and other professional directions, mainly corresponding to sales personnel, business consulting service personnel and other professional categories.
Training objectives and curriculum of e-commerce specialty;
1, culture target
This major cultivates the basic theoretical knowledge of modern enterprise management, computer and network, and has working skills such as network marketing, e-commerce platform operation, website editing and web page art design, e-commerce transaction, e-commerce logistics and distribution. , serving enterprises and institutions, such as e-commerce, online marketing, logistics management and other front-line production and operation of high-quality and high-skilled applied professionals.
2. Curriculum setting
Basic practice teaching: including the basic practice teaching of college computer foundation, C language programming, network database, computer network, object-oriented programming, office software practice and other courses, as well as social practice in winter and summer vacations.
Professional practice teaching: it mainly includes the professional practice teaching of courses such as introduction to computing e-commerce, e-commerce website design, data analysis, management information system, accounting principles, operational research, finance, business practice simulation, accounting computerization, network marketing and planning, Taobao shop decoration, e-commerce photography and picture processing.