One is 16 girl named Cen Munuo, who writes 2000 poems a day. The video of her speech is provocative, gesticulating and looks like a successful expert. She studied under Chen Anzhi's disciple Ji Jianjing.
Second, Luo Yonghao forwarded a video of Fan Deng's speech yesterday, satirizing him as "another Wu Xiaobo". Because Fan Deng analyzed the reasons for Luo Yonghao's failure and showed him the road to success.
Lao Luo doesn't like Fan Deng and Wu Xiaobo, or opposes the chicken soup dealer who always tells everyone "Do it or fail".
This kind of person is also known as the "master of success". In early years, they appeared on TV screens in terminal buildings and bookstores in airports. Nowadays, the "masters" who once focused on offline classes have focused their attention on short video outlets.
Sanyan Finance noticed that in many short video platforms, you can often brush the passionate speeches of various so-called successful masters. Today, we know more about how they run themselves in the short video era.
Fan Deng
First of all, starting from Fan Deng, he was "Diss" by Luo Yonghao.
Fan Deng is a former host of CCTV programs, and has hosted such CCTV programs as Tell the Truth, 12 Studio and Business Legend. 20 13 10, Fan Deng founded Fan Deng to study.
It is reported that Fandeng Reading Club had 4 million members at the beginning of 20 18, with annual sales approaching 400 million. In 20 19, more than 270 bookstores were opened.
In the era of short video, Fan Deng also seized the opportunity. Different types of accounts have been opened on several short video platforms, and Fan Deng himself personally "reads books" for users in front of the camera.
The short video also makes Fan Deng look like those successful masters who sell "chicken soup", but he is more educated.
The content and expression of the speech
Sanyan Finance has noticed that there are more than 20 short video accounts related to studying in Fandeng and Fan Deng, and they have passed the platform authentication. The content involves reading, workplace, parenting and many other aspects, and there are many kinds. In addition, the number of fans of these accounts is also very large, with 8.265 million fans, and the least number is nearly100000 fans.
We noticed that there were many short videos about entrepreneurship in Fandeng last year. This year, it seems that we have taken a fancy to the big market of maternal and child care. Most of the recent videos are about parenting and popularizing parenting and education knowledge.
However, many of his short videos do not clearly indicate which book his views come from. All the videos are just short videos that ask questions and then give solutions, even with the nature of "chicken soup".
For example, Fan Deng released some videos last year, such as "Young man fried deep-fried dough sticks and turned into president" and "Husband and female classmates are close to starting a business together, what should I do". Some contents are not clearly expressed in a book, but like Fan Deng's personal views.
In the account named "@ Fan Deng Study Workplace", many contents are more like chicken soup.
For example, in the above video, Fan Deng is either preaching the truth or talking about chicken soup. Although some videos will mention that they are from a book, they are still the "wise after the event" behavior of "chicken soup" as a whole.
Therefore, from this perspective, Fan Deng is one of the "successful masters".
business model
Fan Deng's reading is realized by charging a membership fee.
Fan Deng Reading App provides the entrance to buy Fan Deng reading members, and users need to pay 388 yuan a year to get membership. You can enjoy various reading services and membership points services.
In addition, Fan Deng Reading App also has a physical book sales platform, even including small-scale e-commerce services.
In terms of short videos, Fan Deng mainly sells physical books. And drainage for the opening of the member.
So generally speaking, Fan Deng popularized all kinds of knowledge fragments in short videos, collected fans and sold books for the reading club. Looks more elegant.
Wenqiang Zhou
There is Zhou Wenqiang in the article, and Ma Baoguo, a netizen, is in the martial arts.
Netizens who often play short videos may have seen Zhou Wenqiang's speech videos, and he often spoke about how great Qin Shihuang was.
If you don't know Zhou Wenqiang, you may think that he is a history teacher who tirelessly describes the history of China for netizens.
He seems to love the history of the Qin dynasty alone, and many short videos are related to telling the history of the Qin dynasty. In fact, Zhou Wenqiang is an out-and-out master of success. Moreover, he is still the kind of "fool".
Because in addition to talking about history, Zhou Wenqiang also mainly talked about the so-called "financial quotient". This part of the content is completely the routine of "Master of Success", and it is all successful chicken soup to mobilize the audience's emotions. It seems useful but meaningless.
Under the guise of telling history, Zhou Wenqiang is actually the essence of a successful inspirational tutor.
Speech content and expression
In his speech, Zhou Wenqiang has rich body language and firm eyes. I am used to waving my arms when I speak, and my voice is very high, which makes me look confident.
Especially when it comes to the history of the Qin Dynasty, Zhou Wenqiang is even more "domineering", as if Qin Shihuang possessed him. Even Zhou Wenqiang made "special effects", depicting the magnificent history of the Qin Dynasty with dim pictures. Coupled with his cadence, it is easy to drive the audience's emotions.
However, Zhou Wenqiang's description of the history of the Qin Dynasty may be lip service, and many contents are completely wrong.
For example, in a speech, Zhou Wenqiang said that the Qin Dynasty perished for the Chinese nation.
But anyone who knows a little about the history of the late Qin Dynasty in China knows that Qin Jun's main force was completely destroyed by Xiang Yu. There is no such thing as Zhou Wenqiang's saying that Qin Shihuang ordered Qin Jun to guard the frontier, which led to Qin's inability to resist the enemy and was destroyed.
Zhou Wenqiang not only talks nonsense about history, but he can also talk about things that are well known. The "Kobe surnamed Ke" circulating on the Internet is from the mouth.
Besides Qin Shihuang, Ma Yun, Ren and Liu Chuanzhi are his frequent visitors. They tell their own cases to arouse the audience's emotions. But it is also full of mistakes. For example, he said that Liu Chuanzhi's deputy was jailed for smuggling instead of Liu Chuanzhi.
business model
Zhou Wenqiang's business model may be to give away "learning materials" through short videos of inspirational speeches to attract traffic, and finally concentrate on "fooling" fans into buying high-priced courses or realizing other models.
In order to explore the implementation mode of Zhou Wenqiang, Sanyan Finance contacted a WeChat account provided by Sanyan Finance and presented "learning materials".
The other party indicated that he was the financial and business education director of Huicheng Group Zhou Wenqiang Company, and sent the so-called study materials.
Third Eye Finance found that the so-called study materials are actually an e-book of rich dad. And although the publicity is free, the other party needs to pay 1 yuan for this information.
Under questioning, the other party indicated that 1 Yuan Qian was a gift from three other materials and a WeChat class, with a value of 1.98 yuan.
In order to further understand the situation, Sanyan Finance sent three more materials after paying the fee, and promised to start the WeChat class tomorrow night.
Except for an e-book written by someone else, the other two of these three materials are completely worthless, and even "chicken soup" is not a "success story".
Since the so-called WeChat course has not yet started, we need to know more about the implementation of Zhou Wenqiang.
On the whole, Zhou Wenqiang's routine is to attract fans through short videos of various success stories and historical stories. If some netizens are interested, I want to know more about it. Zhou Wenqiang's team continues to attract fans with meager profits and form a community, or through "online classes".
In addition, Zhou Wenqiang also sells books on the short video platform, including his own inspirational books about "success". This is also one of his means of realizing money.
Wu dicong
Wu Dicong is also a typical successful master, and now has more than one million fans on the short video platform.
Sanyan Finance found that there are four accounts of Wu Dicong under their names, with more than 65,438+10,000 fans. These accounts all posted videos of Wu Dicong's speech without exception.
Among the accounts with the largest number of fans, "Wu Dicong's Top Sales Lecture", the recent video content mainly focuses on husband-wife relationship and business management. Moreover, several accounts mainly focus on sales methods and short videos of Wu Dicong's personal life.
The content and expression of the speech
Wu Dicong's short videos are mostly in the form of holding a microphone on the stage and giving a speech in a way similar to that of a host. When I speak, I will walk back and forth and speak slowly and forcefully. Some are similar to teachers who give lectures to students. They are expressionless and will point at the audience when talking about something, as if someone had made a mistake.
Wu Dicong's most distinctive performance is waiting for applause: whenever his speech is focused, he will stop immediately and occasionally throw his head aside. After that, the audience applauded. In some videos, assistants clap their hands on the stage to drive the atmosphere.
The video content is mainly about the relationship between husband and wife, business operation and sales model.
business model
At present, Wu Dicong adopts the method of short video e-commerce plus offline courses.
In the commodity window of its short video platform, there are many books about chicken soup and success.
In addition, in the account profile, it is indicated that offline courses will be held in August and registration channels will be provided.
Compared with Zhou Wenqiang, Wu Dicong didn't get traffic on the grounds of "giving away study materials", and it seems that he still mainly used offline speeches as the main cash channel.
Nie Xiao
"Applause Brother" Nie Xiao is also a well-known master of success. He is also the spokesman of China and the chairman of the board of directors.
Compared with the above masters, Nie Xiao likes to spend time on personal grooming. He often appears in various video clips in different images:
Expression form and speech content
Unlike other masters, Nie Xiao's speech is not limited to the stage. In some short videos, Nie Xiao is among the masses, preaching his ideas to the masses.
Nie Xiao likes to guide the audience to applaud with the language of "understanding applause" in his speech. Coupled with Nie Xiaopu's nonstandard telephone conversation, his speech is quite individual.
Nie Gannu advocated "enlightenment". He emphasized that "enlightenment is not achieved by reading, but by talent and famous teachers".
He also kept saying that "efforts can't change fate", claiming that "no matter how hard a sheep eats grass, it can't become a wolf". He even published the view that "the more you know, the more disabled you are".
business model
In terms of short video, a video platform has a suspected Nie Xiao personal account with 1.8 million fans. This account has no shopping cart function, and only a micro signal is left in the account profile.
After contact, the other party provided a "learning platform" to sell Nie Xiao's various "courses".
The prices of these courses range from 399 yuan to 99 yuan.
But apart from this "learning platform", the other party did not provide more information about Nie Xiao.
Do not believe in success.
Among today's successful masters of Sanyan financial inventory, except Fan Deng, who relies on Fan Deng's reading platform and has a theoretical basis for books, can be regarded as methodology, other masters can all be described as "big bluff".
The so-called success science has a market because some people think that success can be achieved through some shortcut.
Once, those masters "cut leeks" by packaging themselves, holding seminars in various places and propagating the theory that "success is at your fingertips".
Now the development of science and technology has also brought these people a better "cash mode". The short video mode is simple and accurate, which can condense the theories of these "masters" to more than ten seconds.
The definition of success is diverse, and there is no uniform standard. Now these successful masters "brainwash" the audience through short videos, limit their success to money and material things, and promote distorted values. In fact, it is to obtain improper wealth through fraud.
Admittedly, efforts may not be successful, but success is inseparable from efforts.