Sop is the foundation of a community, and the operation of a first-class community also needs the ability to optimize and copy sop on a large scale. However, we find that many partners in community operation don't even know what community sop is, or they have been exposed to "fake sop" before. So today, let's discuss a question about community sop: From which dimension do you determine the goal of community operation? How to make a sop quickly after winning the bid? How do you optimize and iterate the existing sop? What is the key point of sop large-scale replication? The so-called SOP is written in three words, namely StandardOperatingProcedure. That is to build an overall community operation framework, including all steps of community operation. Such as group positioning, content planning, personnel management, community motivation and value. In addition, there are environmental cases, community operation tools, material sources, marketing promotion, data analysis and so on that are suitable for community operation. Refine to every detail, time node, responsibility, and finally matters needing attention, emergency cases in emergencies and so on. To sum up, the core is: according to the daily operation objectives, determine what kind of operation actions need to be done at different time nodes. Which dimension is used to determine the goal of community operation? A. The focus of his community operation is definitely different between the drainage group and the transformation group. The community marker of drainage group may be the increase of group number, and the community marker of transformation group is the improvement of transformation rate; The short-term service-oriented community and the short-term transformational community are also different. B. It's actually a product. For example, the goals of course products can be completion rate and conversion rate. C finally, we can start with the business indicators at the core of community operation and assist other indicators to determine community goals. For example, in the community training camp in the low-cost conversion mode, the core indicator is sales, and the auxiliary assessment is the conversion rate. 2. The presentation form of1sop: The former is the SOP carrier commonly used by students of educational operation research institute. There are the following three types: documents, forms and data. Among them, the file format is easy to write too much, which is inconvenient to locate; Table forms can be marked in different ways, with good visual effect; Data can be quickly located to a certain day, thus reducing the search time. 2.2sop writing process When we have determined the operation goal of a community, we can design the path of sop cases according to this operation goal, and each node in the path needs to make statistics and evaluation on the effect; Take the Education Operation Research Institute as an example, the access path is: group-self-introduction-onlookers-participation in discussion-active-continuous output of content. (Note: The goal of community operation is equivalent to the underlying logic of sop design. You must first think about what the goal is, otherwise you may be wrong from the beginning, and the result will only be more and more wrong. After determining the path, output files, which generally include: speeches, scripts, activity content packages, execution, supervision, time points, overall progress completion tables, etc. More detailed archiving can also include content packages, speeches, group newspapers, weekly reports, etc. For curriculum products, sop also needs to have curriculum files to connect the class flow of teaching and research teams, and at the same time make teachers more aware of marketing. In addition, it is also related to the single form, preferential treatment, the follow-up visit after 1 to 1, the measures of single number drainage, whether to dissolve the community, and if so, when to dissolve it. In the whole process of sop, in order to ensure the achievement of the final nuclear indicators, the nuclear indicators of each stage should be decomposed according to the process, such as the attendance rate of course products, the completion rate, the assignment submission rate and so on. Operating drivers not only have the ability to output SOPs, but also have the ability to optimize iterations according to existing SOPs. Let's take a look at how the two-week operation optimizes the sop. First, according to the existing sop, go through the whole process, count the gap between the actual results and the target results in the process of combing, find out the reasons, which processes are uncontrollable, or there are accidents in the implementation process, and optimize these nodes one by one. Each key data has key influencing factors, which can be listed first, and then tested and optimized. For example, the index of class completion rate has two key factors, one is the operation part, the type of report notification, the frequency of notification, the notification technology and so on. The other is the content of the product or course, and whether the users of the product or content really like it and have a good experience. In addition, we should also optimize the service content and operation behavior according to customer feedback. 4. 1 How to measure standardization after standardization: Can a completely ignorant person use this sop to run the community and reach a value that is not much different from the average conversion rate? 4.2 For communities with similar products and the same attributes, sop can be replicated on a large scale. In the scale-up process of sop, the core is "",and some problems are problems, resulting in various problems that have not been solved. Good community operation will adjust sop according to different households and needs in the process of implementing sop. Add a few dry goods sharing groups to exchange work experience with top operators. Welcome Swo ~