① Large-scale activity department-combination of online and offline.
If we only record and disseminate educational news information, then we are only information recorders and disseminators, and we should be educational service providers. Service means connection, which means providing a platform for everyone in educational activities. So we set up a large-scale activity department, which is not common in online media. Its purpose is to organize various education-related activities, provide a platform for students and parents to communicate and improve, and strive to make students find happiness in learning in various activities, make like-minded friends, and realize self-worth satisfaction (for example, the "Xuzhou First Calligraphy Competition for Ten Thousand People" organized in cooperation with Xuzhou Education Bureau and Cultural Bureau will be launched soon).
On the one hand, there are not many large-scale activities at present, and many students' knowledge or expertise is limited to a "task" rather than a "pleasure of learning". We hope that students can find this kind of learning fun in activities and better guide them to learn and improve; On the other hand, due to the development of economic level, there are fewer and fewer opportunities for students to contact each other, gradually forming a kind of "non-subjective indifference". I hope these large-scale activities can give them a good communication platform-they can open their hearts to strengthen all kinds of friends and promote their physical and mental growth; In addition, students' pursuit of self-worth is realized through various awards and honors provided in the activities, which gives them great encouragement and enhances their self-confidence. Therefore, under the condition of ensuring the safety of activities, doing the above three points well enables us to achieve the good effect of online and offline interaction and form a benign communication platform. We believe that this behavior of "perfecting" local education is a real educational service, which has undoubtedly been recognized by local education authorities, educational institutions and parents.
② Provide a platform for government departments, educational institutions, students and parents.
Through the promotion of large-scale activities, supplemented by technical support from the technical department (such as webcasting) and economic support from the business department (such as providing venues and prizes), we have gradually formed an online education platform, which brings together local government departments, educational institutions, relevant professional associations, schools, students and parents to make everyone as satisfied as possible on this platform, which is also the feature of our website. Educational institutions provide high-quality educational service information, and parents of students can find the required service information, and the education authorities are happy and satisfied. This is our understanding of the operating concept of "basing on local conditions and serving local conditions".
③ Combination of local information and industry information.
As mentioned above, positioning is extremely important. Not every city in the world can become an international metropolis, but every city can become a happy city. Our wish is to become a media that provides "happiness" for the parents of Huaihai students. This requires us to do two things well: pay attention to the consultation of the education industry and observe the changes in local education. If we only pay attention to the overall development of the education industry or news trends, then we are only "reprinting" the information of major national portals, unable to provide truly effective information services, and will gradually lose our audience over time; If we just observe the changes and development of the local education industry, or consult the news, then we just sit by and watch the sky, which will not help the educational development in Xuhuai area for a long time. Therefore, in the course of website operation, we always adhere to the idea of "walking on two legs" in information reporting and publishing.
On the one hand, pay attention to industry trends, provide parents with the latest relevant information, and make analysis and reports according to regional characteristics; On the other hand, it is particularly important for a regional portal to report local education information and news in depth and provide high-quality information that can meet the reading needs of website visitors. Only in this way can an excellent regional education portal be made.